Effective video email marketing increases click rate by 50% and open rate by 19%. Customers are 65% more likely to purchase after seeing a video. The magic of video marketing should not be underestimated. With the rise of TikTok and reels, the world has seen how powerful a single video can be. Social media platforms …
Why Using Videos in Email Marketing and Social Media Is Important Today? Read More »
Emails are the best method of communication to promote your company and products. Indeed, people are surfing on social media all the time. But there are more email users than all social media platforms combined. It is the fastest way to reach the most amount of audience. Click here to preview verified B2B contacts and …
Key Reasons Why Brands Are Fully Embracing Email Marketing Read More »
Email is nothing more than a digital channel for communication. While you can use cold email for outbound sales, there are countless other ways you can apply the email channel to different parts of your life or business. Whether you’re an employer, employee, entrepreneur, or freelancer, the skills of effective outbound email communications can have …
Aside from your name, a subject line is the first text a recipient reads in an email inbox. Among hundreds and sometimes thousands of emails every week, your outbound emails have to rise above the crowd (with less than 100 characters of text) before buyers ever notice you. Unfortunately, email marketers often overuse the same …
8 Subject Line Tactics for Higher Email Open Rates Read More »
Strategy, messaging, and infrastructure for cold email can be reused. However, it doesn’t make sense to reuse the same lead list. Once you’ve reached out to an outbound lead, they should already be in your campaign and aware of your brand. For outbound email to succeed, you need to consistently add new leads. List-building is …
Cold email is more than keywords, personalization, and templates. Cold messaging for outbound sales is hard because your solution and outreach will generate different results based on market positioning, competitors, buyers, sales process, and more. While templates and formulas are a great way to start a cold email campaign, you’ll gain more control over your …
Cold email is popular for outbound sellers. Thousands of tips, resources, and templates have emerged in the space to make cold emailing accessible for everyone. Unfortunately, most great developments in the B2B sales and marketing space quickly get diluted by bad practices, misuse, and overemphasis on quantity and automation. While cold email was a …
Outbound selling is unpredictable. Outreach channels like cold email are flooded with endless solutions, conversations, bad actors, and everything in between. Even a high-performing outbound sales strategy will degrade as buyers, competitors, and environments evolve. To stay competitive, you need a way to keep your outreach relevant. The solution? Testing. With a repeatable process to …
Endless ways exist to start a cold email campaign. You can target a lead, find their email, and send a message in less than 10 minutes. However, generating consistent, measurable results with cold email is a different story. So many variables go into whether your emails resonate or bust. In addition, buyers receive more emails …
Hundreds of millions of emails every day never reach their target recipient. In the past, email deliverability was a matter of proper infrastructure setup, watching volume levels, and maintaining a healthy email list to prevent bounces, spam traps, and spam reports. However, today’s challenges are more complex: modern spam filtering is sophisticated and uses sending …
13 Steps to Cold Email Deliverability: How to Setup, Warm-Up, & Launch Read More »