Emails are the best method of communication to promote your company and products. Indeed, people are surfing on social media all the time. But there are more email users than all social media platforms combined. It is the fastest way to reach the most amount of audience.
Benefits of Email Marketing
1. Email Marketing is the Most Cost-Effective
Compared to other traditional marketing methods like posters, advertising on TV, billboards, email marketing is, without a doubt, the most cost-effective. Email marketing does not cost much and you have full control over how to position your brand and design.
Creating an email campaign can even be free of monetary costs. There are plenty of free email marketing campaign platforms for startups to utilize such as:
Email marketing can easily reach 10 times more people than advertising on the most popular social media platform. The reach is not comparable. For social media, you only reach a small portion of your target audience. Whereas, email campaigns allow you to build a connection and establish your brand with everyone on your list.
2. It Leads to Direct Purchases
Among the existing marketing channels, email marketing has the highest conversion rate. People tend to take email advertisements more seriously. Ads on social media or TV and radio are often ignored.
Email marketing gives a wonderful platform for people to stop and take the time to digest the ad. It far outperforms other marketing channels.
Besides, it’s the easiest to click into an ad with an email link. People are less willing to follow through a link on social media platforms, let alone search for information on a TV ad. Email marketing increases direct purchases as the click-through rate is often the highest.
3. It’s Versatile and Adjustable
Email campaigns can easily be altered according to actual needs and changes in expectations. When a campaign isn’t performing as well, you can just go in and edit it. It is one of the most versatile forms of marketing that can withstand the test of time.
Over the years, people have switched from one platform to another but emails have remained an important part of daily life. The formatting of emails is also simple. You are not constrained to formats set by different social media platforms.
The flexibility in email marketing makes it the perfect candidate for brands to showcase their products. Whether you want to keep readers updated with a monthly newsletter, inform them about the latest updates, or invite them to your next conference, email campaigns will do the trick.
Almost all email marketing platforms are simple enough to make edits yourself. You don’t need an agency unlike building a social media campaign. Regardless of the niche or nature of your campaign, email marketing is a suitable way to generate interest in the long run.
4. It’s Easier to Build an Email List
People are more willing to join an email list to get information than to follow an account on social media. Also, updates on social media often get lost in the sea of content. Whereas, an email would have a higher chance of getting noticed.
Users on social media unsubscribe frequently but they are less likely to unsubscribe from an email list. The major reason that would cause your audience to unsubscribe is because of the unreadable formatting, not about your brand itself. Therefore, as long as you make your email campaigns visually pleasing, you will find building an email list much easier.
As mentioned, there are more email users than all social media users combined. Social media users do not respond to ads as positively as email users. Furthermore, email marketing is brilliant for formal or high-end businesses. Most executives do not wander on social media frequently. Focusing on an email list would guarantee to yield a much better return.
5. Results are Measurable
Results from email campaigns are quantifiable. There are fewer variables and dependent factors to take into consideration. With public marketing like on TV, it is difficult to calculate the revenue generated through it and compare it with the cost.
Email marketing has a clear metric system to measure the sales and purchases generated. Each click is tracked. For firms that are growing their business, email marketing is a way to control your cost while having measurable results.
An analysis is done faster as the data collection process is instant. With other means of promotion, you need to collect a lot of information before you can reach a conclusion on how effective the campaign was. Email campaign programs often have a built-in analytic tool that monitors click-through rates (CTR) and purchases.
You can update your email marketing strategy accordingly without relying on an agency or calculating other factors yourself.
More ways to optimize Email Marketing:
How to Build an Email List?
There are several ways to build out an email list.
A super effective way to build an email list is through a lead magnet. A lead magnet is usually a piece of free, downloadable content, a free offer, or a discount in exchange for an email address. You may create an ebook for example and add a pop-up to your website that offers this for free to every website visitor.
All they have to do is fill in their email address. You can also run a paid social media ad campaign with your lead magnet.
Use a Lead Database
This is usually the best way for B2B to get leads. You can also build a strong email list with quality contacts in your industry by using an email lead database. LimeLeads, for example, has thousands of contacts in different industries for your business goals.
Using lead databases means you can get access to very targeted contacts and decision makers in your industry that you may otherwise not be able to reach. From here you can run cold & targeted email campaigns to your target market.
To learn more about lead lists at LimeLeads head here.
Email marketing is stronger than ever. It is a low-cost, sustainable and effective way to nurture leads and increase sales. If you are not making the most out of email marketing in your business, it is time to start.