Twitter lead generation overview
If you’ve decided to take on lead generation seriously, Twitter is a place where you can generate high-quality leads.
Twitter lead generation cards were introduced a long time ago and they were effective for lead generation. A lot of companies rely on them for generating leads.
However, the Twitter cards were removed and nobody knows why. It seems like the once very useful feature has gone to oblivion.
As marketers, we try to utilize things that are available to us, Twitter lead generation cards are all gone but the Twitter platform itself is still a good place for lead generation.
Let’s read further below to learn more about several strategies to generate high-quality leads on Twitter.
Twitter lead generation through connections.
Much like other social media platforms such as Facebook, Linkedin and Instagram, you can easily make new friends on Twitter.
When it comes to lead generation purposes, making new friends on Twitter should aim for generating leads.
There are no other types of leads that convert into paying clients easier than friends. This is especially true when you’re selling high-value or luxurious items such as jewelry, designer bags and clothing.
Sometimes, your friends would buy things from you, that isn’t really necessary for them simply because they want to support you.
Some small businesses find this strategy effective to help their businesses stay afloat or even grow bigger. There are a few tips for finding leads on Twitter this way
- Find and connect with only the ones that you think are most likely to become interested in your products or services.
- Be patient, don’t be pushy.
- Engage with their posts and tweets before sending them a message.
- Don’t jump into selling stuff in your first conversations with them.
- Invite them to a group call (if possible) to discuss topics that they are interested about
A lot of people would downplay the effectiveness of this strategy. But in fact, it’s very effective for many small businesses because not only your friends are most likely to buy your products but they also spread the word about your business to their friends as well.
Lead generation through Twitter business page
All social media platforms reward their users for consistent and high-quality work. It means if you regularly tweet, publish new content and actively engage with other people or businesses on Twitter, your business page will be given more impressions, and more impressions mean more followers and leads.
This strategy is going to be a challenge to your patience because you will need to put up good work for years, not days or months.
The good news is that Twitter makes it easier for you to publish posts and tweets by introducing its own automation tool called TweetDeck.
TweetDeck is very useful for publishing new content because it allows you to schedule your posts for a whole week or month in one go.
TweetDeck also provides performance stats, notifications, messages and trendings in an intuitive dashboard so that you can analyze, improve and focus on content that resonates with your audience.
Once your business page has good traction, everything seems to be easier. You’ll be able to acquire leads and clients more easily.
Twitter lead generation using ads
Most Twitter users are from the US. So, if you’re targeting the US market, Twitter is an ideal place for you.
From our experience, Twitter Ads seem to be cheaper compared to its competitors such as Linkedin or Facebook.
Running ads to get more traffic for your business page or website is a good idea. As mentioned earlier, Twitter lead generation cards were a useful feature to capture leads fast and effectively. But now this feature is no longer available.
Therefore, to generate leads effectively using Twitter ads, you will need a very good landing page that helps convert visitors into leads.
Your landing page should highlight how your services or products will help make their lives easier, not mentioning the features only. Your landing page can have a form where visitors can fill in their contact information to become leads.
However, we strongly recommend creating a good lead magnet to generate leads more effectively. A lead magnet could be anything from a simple but useful checklist to an eBook.
People love getting useful things for free. Your visitors only need to leave their contact info such as email address or phone number in exchange for downloading the lead magnet for free, and this happens in just a few clicks.
Lead generation alternative to Twitter
There are several popular alternatives to Twitter for lead generation such as other social media platforms, using a scraper, a combination of digital marketing tools or even collecting prospects manually. However, the most affordable and fastest way to generate leads is to use a reputable B2B leads database.
While there are many data providers on the Internet, choosing the right one isn’t that easy. Many businesses wasted money on bad data for believing in their claims.
At Limeleads, we make sure to minimize the risk for our users by providing the followings:
- Free trials
- No credit card is required during the trial period
- Excellent support will help you with anything
- Credit refunds for bounced emails
- 2 layers of real-time email validation
- Generous discounts for first-time users
- And more!
We want to ensure a risk-free experience for our clients, we’re also committed to becoming our client’s partner to help you get the most out of our data and your lead generation effort.
If you have any questions, do not hesitate to contact us via [email protected] or our live chat support.