SEO or Search Engine Optimization is a task whose aim is to improve a website or app’s presence on search engines such as Google and Bing.
There are countless online businesses in the world that are relying heavily on SEO every day to stay afloat or become more profitable.
SEO is getting harder and harder for new businesses to make it work, mainly because there are so many competitors in almost every niche.
There are several niches such as lead generation and email marketing that are almost saturated with big dogs. If you decide to take on SEO in these niches, it will probably take you years of hard work and investment to see any significant results.
But when SEO is working for you, it’s the most reliable channel to generate stable traffic, leads and sales.
SEO leads definition
SEO leads refer to the people who are interested in buying your services or products obtained through the SEO channel.
These people visited your website through search engine result pages when they were searching for a term on the search engines. From the information that you present on your website, they become interested in what you have to offer and leave their contact information to be contacted later.
Leads become clients when they really need your products and trust you. Leads are what every business is striving for. Businesses need to generate as many leads as possible all the time to feed their sales funnel.
The success of lead generation more than often means the success of a business.
How to obtain leads by the mean of SEO
To generate leads through SEO, you will need to make your SEO work for you first. SEO will help drive traffic to your business through search engine result pages.
Some people from this SEO traffic will convert into leads when they’re given enough information to trust your brand and be able to contact and get a response from you easily.
Converting SEO traffic needs a lot of effort and investment to optimize your website for it. But it doesn’t mean you will have to improve every corner of your website, instead, focus on a list of things that have the biggest impact on conversion rate and try to optimize them.
1. Improve user experience
User experience is very important to convert visitors into SEO leads. If your sites take a long time to complete loading a landing page, your visitors will exit very quickly.
Slow speed not only decreases your chance of generating leads significantly but also is a sign for the search engines to base on and give you less presence on their platforms.
When search engines don’t think highly of your website, your SEO effort will go to waste.
Your site’s speed is crucial for successful SEO and lead generation. But improving user experience doesn’t stop there, it also means you will need to make it easy for your visitors to find the information or help they need to become leads.
Also, if a website has many visual errors, your visitors will not trust you and bounce away quickly.
In conclusion, your site’s loading speed has to be the number 1 priority, visual aspect and user navigation should come second.
2. Improve your copywriting
If you’re selling a product or service, your copywriting can be very important to convert visitors into leads and clients effectively.
The copywriting must contain enough information while being concise to keep the visitor reading and become interested.
However, you should never assume one copywriting version is better than the others. There’s a must to put them all to the test with the use of A/B testing tools.
A good A/B testing tool such as Google Optimize will allow you to test two or more versions of your copywriting simultaneously while giving you several more options to test them on different types of traffic and devices.
We strongly recommend testing at least five versions of your copywriting to find out which one works best. Again, do not underestimate a powerful copywriting as it can boost your sales significantly.
3. Create excellent lead magnets
Lead magnets are something that your visitors can get for free in exchange for their contact information.
A lead magnet can be as simple as a useful checklist or as complex as an eBook. When you have a lead magnet, it’s much easier to generate leads.
If you have an excellent lead magnet that also has a few links to your landing page in the right place, your lead gen performance will be multiplied because your leads will send it to people that they know.
The reason why your lead generation effort will convert your visitors much more effectively with a good lead magnet compared to when not having it is that people love getting useful stuff for free and also, a lead magnet serves as a call to action.
If you’re serious about generating leads, you must have a lead magnet on your website. Lead magnets also can help as well with your lead gen paid ads. There’s almost no risk to create a lead magnet.
4. Squeeze out every last drop
Most businesses think when a client completes his/her purchase, it’s over. Well, it’s wrong thinking, if you’re having this idea in mind, you’re missing out on a lot of potential to generate leads and sales.
It usually takes a very long time until a visitor turns into a lead and finally a client because he/she will need to get enough information about your business and the product in order to make a purchase decision.
The simplest way to squeeze out the last drops of your clients’ purchase journey is to ask them to follow your resources, which could be a social media page.
This helps bring them back to your product page to entice them to make another purchase when they’re on social media.
Or you can install a popup that opens up whenever a visitor navigates to another tab or the close button of their web browsers.
Generate leads effectively using a reliable lead database and cold emailing.
As mentioned earlier, SEO is a real challenge for new businesses. There’s no guarantee it will work for you, so how can you generate leads and sales fast?
One of the simplest, fastest and most affordable ways to generate leads effectively is using a reliable lead database and cold emailing
A good lead database will allow its users to generate specific prospects easily at a low cost. High-quality prospects are crucial for sending cold emails.
Sending cold emails is sending emails to people who have the highest chance of becoming your leads & clients to entice them to take action.
There are a lot of prospects or lead databases on the Internet, but finding a good one is not easy. They may just take your money and make you frustrated due to their poor customer service and data quality.
- Free trials
- No credit card is required
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- Refund policies
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Simply sign up for an account and get your free trials here, it only takes you a minute.
While SEO is very effective for lead generation, making it work at first is a long and exhausting battle.
Lead generation can still be effective by using other strategies such as cold emailing or ads, therefore, you don’t have to stick to SEO if it’s unlikely to work.
The above tactics are proven to be effective for SEO lead gen, you should really pay attention and work on them to get optimal performance.
If you’re unsure, you can also contact us for expert support at [email protected] or via our live chat support, we’re happy to help!