pay per lead services

Pay Per Lead Services – Are They Reliable? What Are The Alternatives?

Using reliable pay-per-lead services can be a good way to generate high-quality leads for your business. Reliable pay-per-lead services help businesses find and target high-quality prospects to turn them into leads effectively.

Lead gen is a very challenging task for businesses, especially for beginners. Therefore, there are quite many services and tools on the Internet that are specifically designed to help businesses with lead generation.

All these services always claim to be providing the best leads and pricing. But the reality can be far away from what they’re advertising.

What does pay per lead mean?

Leads are people that expressed interest in buying or using a business’ products or services.

Pay per lead, or PPL, is a term used in the marketing and advertising business. It refers to a form of indirect or direct advertising where a marketer pays money to get the contact information of prospects or leads he or she received.

Pay-per-lead services are used by businesses that need to increase their sales with little to no marketing effort and don’t want to invest in other forms of advertising like TV commercials or print ads.

The role of pay per leads services for businesses

Pay-per-lead services allow companies to acquire lead lists that they can use to generate sales faster. It can be a good way to generate new leads and sales fast without having to spend a lot of time on things like advertising or SEO.

The Internet is a complicated place, and it can be difficult to know how to attract the right kind of attention. Excellent pay-per-lead services are lead gen experts who possess the right skills and knowledge to generate leads fast and effectively.

Businesses that have a good budget and want to generate leads fast may want to use pay-per-lead services.

Let’s say you’re selling shoes, you will want to make sure you’re reaching as many potential customers as fast as possible. You also don’t want to waste time on people who aren’t going to convert into sales or customers.

In this case, pay-per-lead services might be able to help you get in front of your potential customers faster than figuring out your way and doing it all by yourself.

What are the pros and cons of pay-per-lead services?

Using reliable pay-per-lead services can be a great way for you to get access to a large number of potential customers.

If you have a product or service that you think might be appealing to a specific demographic, this type of service can be helpful for you when you’re targeting people that fit the required demographic profile.

pay per lead

There are some pros and cons when hiring pay-per-lead services:


  • Pay-per-lead services can help businesses generate high-quality leads faster than having to figure it out and do it all by themselves.
  • Leads generated by pay-per-lead services can be targeted and relevant to your business needs. They are sorted by location and demographic information so that you can focus on leads that are most likely to convert into sales.


  • The quality of the leads that come from pay-per-lead services varies
  • It’s usually very expensive and isn’t cost-effective in the long run.

What are other alternatives to pay-per-lead services?

Using pay-per-lead services is like hiring a company with a team of lead-gen experts to generate leads for you.

While it’s a fast way to generate leads, it’s very expensive at the same time. If your business has just started, it’s definitely not an affordable option.

Therefore, we recommend using a reliable contact database and cold emailing instead. A great prospect provider like Limeleads will ensure that you will have a risk-free experience and other benefits such as:

  • Free trial without requiring credit cards
  • Excellent data accuracy with real-time verification.
  • Excellent targeting options that help you get very specific contacts down to where they live, their job titles, companies, etc.
  • Excellent customer support is available 24/7.
  • Refund credits for bounced emails or inaccurate information.
  • Generous discounts for first-time clients

When you have a list of excellent prospects, it’s much easier to reach out to them and generate leads using cold emailing.

Subscribe to Limeleads and get your detailed cold emailing course with expert interviews and worksheets free of charge!

LimeLeads provides flexible pricing models—from small businesses starting up through large corporations. No matter what type of business you have, we’ll be able to help you find the most affordable pricing for your budget and needs.

Sign up now, get your free trials and start generating leads and sales the right way!

The bottom line

Pay-per-lead services can be helpful for your business to generate leads faster, however, they are usually very expensive, and therefore, are likely not the right option for most small to medium businesses.

Utilizing a reliable prospect database and cold emailing costs only a fraction of the cost of hiring a lead gen agency. With Limeleads’ excellent support and features, generating excellent prospects takes only a few minutes.

When you already have a list of good prospects, then, it’s all about running proper cold emailing campaigns to generate leads effectively. Cold emailing isn’t that hard especially when you’re guided by our experts.

If you need anything for your lead gen effort, don’t hesitate to contact us via [email protected] or our live chat support!