outsourcing lead generation

Outsourcing Lead Generation – Is It A Smart Move?

Are you tired of spending countless hours trying to generate leads for your business, only to see little to no results? Are you looking for a way to increase the quality of your leads and improve your ROI? Outsourcing lead generation can be a wise choice.

Outsourcing this critical task to experienced professionals can help your business save time and effort while generating high-quality leads that are more likely to convert into customers.

Being the owner of the business you might not be able to devote enough time to generate leads. It is where outsourcing lead generation comes in handy.

Lead generation overview

It is associated with the number of prospects that have engaged and shown interest in your company and what you have to offer. Two types of leads are there.

  • Marketing Qualified Leads (MQLs):  They cover prospects that you have lured to engage with your company. Visitors completing forms on the website landing page are an example of MOLs.
  • Sales Qualified Leads (SQLs): They include prospects who have interacted with the company and have taken actions indicating their intentions of becoming a customer. Prospects making inquiries about the goods or services of the company are great examples of SQLs.

Leads are prospects interested in the goods or services of a company. While you can generate leads in several ways, outsourcing allows companies to have professional help to find one that works best for the business. Companies can then nurture leads through their marketing and sales funnel to transform them into paying customers.

Outsourcing lead generation

A lead gen service is a business that provides lead generation solutions to other businesses. Lead generation services usually consist of lead gen experts that can help businesses generate leads faster.

If you’re new to lead generation or don’t have the capability to do it in-house, hiring a lead gen service can be a good choice. Like in any other industry, there are good and bad services, therefore, businesses that need lead gen services will need to research their choices to minimize the risk.

Also, companies must check if they have enough knowledge and expertise for in-house lead generation and whether the cost of outsourcing the lead generation process is less than the cost of in-house lead generation.

Reasons for outsourcing lead generation

Maybe you happened to be a small company looking for partners to generate leads. Several reasons are there for outsourcing the lead generation process.


outsource lead generation


1. Qualified staff

Lead generation companies usually employ experts. They have the requisite skills and experience to do the job effectively. Thus companies need not invest time and money in in-house training to gain lead generation competence.

2. Companies can focus on selling

Sales representatives tend to spend days every week writing emails. It indicates that during this time they cannot do what they know best: selling. By choosing to outsource lead generation, companies’ sales representatives can focus more on selling.

3. Yield quick results

If you’re a newbie to lead generation, a qualified and affordable lead gen service can help you generate leads a lot faster since they’ve been doing the same tasks over and over again for years.

4. Boosts productivity

Outsourcing the lead generation process is something like opening a faucet for generating leads. It pours new leads into the sales funnel continuously to boost productivity.

5. Adopt current marketing trends

Lead generation services stay up-to-date much faster since it’s what they specialize in. Lead generation providers can enable businesses to catch up with the latest trends to boost branding and general marketing effort.

How to choose a reliable lead generation service

When choosing a company for outsourcing lead generation, it is essential to consider several factors to ensure that you select the right provider. Here are some key things to consider:

1. Experience

Look for a company with a proven track record in lead generation. Choose a provider with experience in your industry, as they will have a better understanding of your target audience and can provide more relevant leads.

2. Quality of leads

It is essential to choose a provider that focuses on generating high-quality leads rather than just quantity. Look for a company that uses advanced targeting and qualification techniques to ensure that the leads they provide meet your specific criteria.

3. Communication

Choose a company that communicates clearly and frequently with you throughout the lead generation process. Look for a provider that provides regular progress reports, feedback, and insights.

4. Flexibility

Choose a provider that can customize its services to meet your specific needs. Look for a company that can adjust its approach to accommodate changes in your business requirements.

5. Pricing

Pricing is an essential factor to consider when choosing a provider. Look for a company that offers transparent pricing, with no hidden fees or charges. It is also essential to ensure that the provider’s pricing fits within your budget.

6. Reviews and Testimonials

Read reviews and testimonials from other clients to get an idea of the provider’s performance and level of customer satisfaction.

What about generating leads in-house?

Many businesses found lead gen services expensive and they didn’t meet the client’s expectations. These businesses will start thinking of doing lead gen in-house.

Even when you’re new to lead generation and marketing, doing an effective lead gen in-house is still feasible as long as you follow the tips below:

  • Invest your time and effort in learning about lead generation and case studies before fully committing to the task
  • Lead generation is tough, therefore, in the beginning, you must run your lead gen campaigns slowly to monitor and learn from the performance metrics. Going slowly also allows you to make necessary adjustments at the right time to save costs.
  • Allocate your resources to the right channels to generate optimal results. For example, after trying several lead gen strategies, your business could find out that email marketing works better than paid ads. Knowing this allows you to focus your effort, time and money on email marketing to generate leads more effectively.
  • Businesses doing in-house lead gen should focus on cold emailing first because it’s probably the most affordable way to generate leads fast. Read this Cold Emailing Guide here.
  • Because you’re doing lead generation in-house, getting access to a large number of excellent prospects at the right price will speed up your lead generation process tremendously. This can be done by utilizing a reputable prospect database which will help you find and download huge lists of relevant and verified prospects for your cold emailing and targeted ad campaigns.
  • Constantly analyzing the performance metrics and testing different campaigns allow businesses to gain a competitive edge over their competitors.

Click here to preview verified B2B contacts and data based on several requirements


Outsourcing lead generation can be a wise or a bad choice depending on what is available to your business and how you think the service is worth your investment.

Outsourcing lead generation or not, your business’ core members such as the CEO and president will need to have a certain level of lead generation knowledge to know whether or not the in-house lead gen team or the lead gen service is actually doing a good job.

Hiring another lead gen auditing service to analyze your lead gen effort is recommended. Since lead generation is a complex task, there might be hidden errors somewhere that are causing losses to your business without you realizing it. A qualified 3rd party lead gen audit service can do a good job at this.