Judging and prospecting are two key elements of successful content marketing. Marketers are often confused between these two skills and don’t know clearly which one is related to which specific task.
Judging and prospecting help businesses produce content that resonates with their audience the most, thus boosting brand recognition, authority, and relationship with leads and clients.
In this article, we’ll define these two terms and how they can help with content marketing.
Judging vs prospecting in content marketing
- Judging involves analyzing the target audience, their needs, and preferences in order to create relevant content that appeals to them.
- Prospecting involves researching potential topics and ideas that can be used in a copywriting campaign.
Both judging and prospecting are essential for creating effective copywriting and content campaigns. They help content writers understand their target audience better, identify the best topics to focus on, and generate creative ideas for their campaigns.
By combining the two elements together, content writers can create compelling copy that resonates with their target audience and drives conversions.
Common mistakes when judging the target audience for content marketing
Content marketing is one of the most powerful tools for businesses to reach their target audience. However, there are some common mistakes that marketers make when judging target audiences for marketing purposes. These mistakes can lead to ineffective campaigns, missed opportunities, and wasted time and resources.
- One of the most common mistakes is not taking into account the target audience’s needs and interests. Without understanding who your target audience is, it’s impossible to create content that resonates with them.
- Another common mistake marketers make when judging their target audience is that they don’t track and analyze their visitors, leads, and clients’ behaviors. This makes judging inaccurate, thus resulting in disappointing performances.
- Additionally, marketers should also consider the timing for publishing their content. In some cases such as a sporting event, if the content is published too late or too early, it won’t be effective in reaching its intended audience.
- Another mistake that marketers often make is failing to measure the success of their campaigns. Without measuring performance metrics such as engagement rate or click-through rate, it’s impossible to improve the judging skill and know if a campaign was successful or not.
Common mistakes when prospecting topics for content marketing
It is important to choose the right topics for content marketing in order to make the most of your efforts. Unfortunately, many marketers make mistakes when prospecting topics for content marketing that can lead to wasted time and resources.
- Common mistakes include failing to identify key trends and topics related to the business, and not creating content that is optimized for SEO.
- In addition, many marketers fail to create content that engages readers or provides value. Many content marketers prioritize SEO techniques over the value of their content to their audience. This is a huge mistake and will entail declining traffic and conversion rate, or even penalties.
- Not taking keywords/topics search volume and difficulty metrics seriously is also a common mistake among marketers. Targeting topics that only a few people care about or are too competitive will lead to wasted time and effort.
Judging for content marketing – the best tools
There are many tools and software on the Internet that can help you obtain accurate data about your audience for a better understanding of them.
While there are many services and tools that provide insights into your target audience, picking the right tools is crucial since bad tools don’t have the capability and technology to compile valid data for their users’ effective marketing.
Some of the best and most popular tools for judging accurately are Google Analytics, Search Console, FullStory, and HotJar.
1. Google Analytics
Google Analytics is a powerful tool provided by Google that helps businesses to better understand their audience’s activity. It provides insights into website visitors, their behavior, and the effectiveness of marketing campaigns.
With Google Analytics, businesses can track user interactions on their website and mobile app, analyze customer journeys, and measure the impact of their campaigns.
This data can be used to make informed decisions about how to optimize the user experience and increase conversions. Additionally, it allows businesses to identify trends in user behavior which can help them target specific audiences more effectively.
2. Search Console
Search Console is an invaluable tool for understanding how your audience finds your website. It allows you to monitor and analyze the search activity of your visitors, giving you valuable insights into their behavior.
With this data, you can optimize your website for better rankings and more organic traffic. You can also use the data to create targeted campaigns that will bring in more qualified leads and convert them into customers.
By understanding the search activity of your audience, you can ensure that you are providing them with the content they need in order to find what they are looking for.
3. FullStory & HotJar
FullStory & HotJar are two of the most popular tracking tools for websites/apps. Similarly to Google Analytics and Search Console, they provide valuable details for business owners to understand their audiences’ behaviors better.
However, they’re still able to differentiate themselves from the two other tools above by providing video recordings of every user that visited your website/app. This helps businesses get the full story of a visitor, lead or client.
HotJar also provides click maps for businesses. Click maps show where the visitors clicked the most so that businesses can focus on optimizing the hottest elements of their applications.
Prospecting for content marketing – the best tools
Finding the right topics for content marketing can be very challenging. It’s true if you don’t utilize the best tools below:
- Google Keyword Planner
- Google Trends
- Search Console
- Ahrefs/Semrush
- Youtube Studio Research Tool
These are the most used and reliable marketing tools to help with your prospecting for content marketing. These tools provide valuable insights into trending and declining topics and keywords.
1. Google Keyword Planner
Google Keyword Planner is a powerful tool by Google that helps marketers and content creators to optimize their campaigns and create content that is more likely to be seen by potential customers.
It allows users to research keywords, get search volume estimates, and find related keywords for any given topic. With the help of this tool, marketers can create more targeted campaigns and content writers can craft more effective articles.
With the help of Google Keyword Planner, it is possible to find the most relevant keywords for your industry or niche in order to make sure that your content reaches its intended audience.
2. Google Trends
Google Trends is an online tool that allows users to understand the popularity of specific topics and keywords over time. It provides insight into what people are searching for, when they’re searching for it, and how popular those searches are in different regions.
With Google Trends, you can track the popularity of keywords and topics over time, compare them to each other, and identify trends in user behavior. You can also use it to analyze your competitors’ strategies or discover new opportunities in your industry.
3. Ahrefs/Semrush
Ahrefs and Semrush are all-in-one SEO tools that help businesses and digital marketers to get the most out of their online presence. they provide a suite of powerful tools that can be used for keyword research, backlink analysis, content optimization, and website auditing.
This makes it easier for users to track their progress and optimize their websites for better search engine rankings. With Ahrefs and Semrush, businesses can also access competitor data to gain insights into what works and what doesn’t in the industry.
4. Youtube Studio’s research tool
The research Tool in Youtube Studio is similar to Search Console. However, it’s still different since this tool helps Youtube creators gain accurate insights into which topics are being searched for and watched the most on Youtube.
This tool enables Youtube creators to design an accurate content plan and produce videos that will have the best chance of reaching new viewers and subscribers.
It’s interesting that many Youtube creators downplay the importance of this tool. If you’re one of them, it’s time to explore this powerful feature tailored for creators like you and your niche.