If you’re a financial advisor and looking to generate leads and sales. This article is perfect for you.
Generating leads effectively brings success to businesses. If a business failed to find excellent leads, it’s in a bad place. Lead gen is always a challenging task because it means competing with other competitors constantly to capture any percentage of the market.
Lead generation strategy for different niches is different, it’s also the case with lead gen for financial advisors because it indeed needs some adjustments compared to general lead gen tactics. Keep reading, we’ve got some great tips for you to generate financial advisor leads effectively.
What is lead generation?
Lead generation is a process of targeting prospects with relevant marketing content and offers to make them interested in what a business has to offer.
Lead generation consists of two main parts. The first part is prospect generation. Prospect generation is the process of finding contact information and other data about people that present the highest chance of becoming interested in your products.
The second part is reaching out to the prospects and convincing them to take action such as signing up to receive newsletters or making purchases.
Lead generation strategies for financial advisors
The below are the most common and effective strategies for financial advisors to generate leads.
1. Paid ads
Running ads is one of the fastest ways to generate leads and sales. However, it costs a lot of money. If your business has a big budget for ads, they’re going to help you generate quality leads very fast.
Ads such as Linkedin lead gen forms or Facebook lead generation ads are designed especially for lead generation. These ads work by displaying a form to your prospects when they are online using the social platforms.
The form makes it super convenient for your prospects to fill in their contact information such as email address and phone number. It literally takes only a few clicks for the form to collect crucial information about your leads.
Other types of ads such as Google Ads are also effective, however, they will need an excellent landing page that is created to maximize conversion.
Ads are great but they are getting more expensive. Most small to medium-sized businesses cannot afford to stick to them in the long term for lead gen. Ads are most effective when businesses use them to generate sales and when they’re bringing good ROIs.
2. Buy excellent prospects from a reliable B2B contact database and turn them into leads
Ads are undeniably expensive. Businesses that don’t have the budget for ads can opt for other strategies to generate leads effectively.
One of the most affordable and fastest ways to generate leads is using a reputable prospect database and cold emailing.
A reliable B2B prospect database like Limeleads will help businesses find excellent prospects in just a few clicks. Limleads offers the followings that make it the go-to place for rapid prospect generation.
- Verified and fresh B2B data including prospect contact information and dozens of valuable data points
- Free trials. No credit card is required
- Excellent support is available on any given day including weekends & holidays
- Advanced and useful features to help you search and download relevant contacts in just a few clicks
- Detailed lead gen and cold email course for free
Once you’ve acquired a good number of high-quality prospects, simply send emails to introduce your products to them. The best practice for this stage is to send concise emails with an offer such as a coupon and information about how your product can help make life easier for them.
3. SEO & lead magnets
Organic traffic is incredibly valuable to any business. In fact, organic traffic has some of the highest conversion rates of all traffic channels.
Organic traffic is achieved by the mean of SEO (a.k.a Search Engine Optimization). SEO is the process of publishing and promoting useful content in accordance to search engine (mainly Google) guidelines.
If your website is having a good amount of organic traffic, it’s easy to generate high-quality leads. By using an excellent landing page or/and popup, you can acquire leads effectively.
Great lead magnets such as a useful eBook or tool will boost your lead generation’s performance massively. Lead magnets can also work very well with paid ads to boost their performance.
The problem is that not many sites have a good amount of organic traffic. There are millions of sites that don’t have significant organic traffic at all (less than 30 visitors per day).
If you have just started a website and doing SEO, there’s a very high chance that you won’t get any good amount of organic traffic any time soon. SEO is now a super challenging battle for anybody in any niche. Therefore, you must consult SEO experts and take the time to consider this channel before investing your resources in it.
4. Use social media
Using social media can help generate leads effectively. This method will take a lot of time and effort because it’s one of the types of personal outreach methods, that is done manually.
However, this way can help find leads and convert them into customers at a high rate. This strategy is simply finding the right prospects and trying to connect or befriend with them.
You should aim for building good relationships with your leads. When it comes to selling something, personal relationships always have the highest conversion rate. There are some tips for being successful with this strategy
- Do not rush into selling
- Take time to engage with your leads’ content
- Aim for being good friends
- Try to talk to them on calls or in person to establish personal relationships
- When introducing your products, make sure your value propositions are clear and concise
It depends on the resources that are available to your business to choose the best lead gen strategy. We generally recommend trying everything slowly to figure out what works best for you.
However, businesses should focus on prospect generation and cold emailing because they are the most affordable way to generate leads. Cold emailing is a long-term strategy and its performance will get better as your campaigns continue gathering valuable information for optimization.
Paid ads are also highly recommended but do so slowly since it costs quite a lot of money. In order for paid ads to perform and reach their maximum potential, businesses will need constantly analyze the performance metrics and optimize them accordingly.