What are email leads?
Email leads are the email addresses of potential future customers who may become regular users of your products or services. They can be generated from a website, by following a link to the site, or by using a lead generation tool.
Email lead lists are a valuable resource for businesses. You can use the leads to reach the customers interested in your products or services.
Always treat the email lead list as gold dust because it is often the most reliable source of new customers for your business.
Email leads have a variety of uses, including nurturing existing customers, promotions and marketing campaigns, sales funnels (e.g., upsells or cross-sells), and marketing automation.
How to check the quality of the email leads?
When you’re trying to get more email leads, you need to be on the lookout for signs that your leads are of high quality. Here are some common characteristics of high-quality leads:
- They’re coming from a trusted source. They’re probably trustworthy if your lead comes from a b2b sales database or lead generation tool.
- The email address is personalized, like “[email protected]” instead of “[email protected]”
- They have a phone number attached to the email address.
- They’re interested in what you do. High-quality leads will ensure to tell you what they want and what they need from you so that you can build an effective relationship together.
How and where to buy excellent email leads?
Email leads are a great way to get started as a new business owner, but they can be hard to find. Here’s how and where to buy excellent email leads:
Use a lead generation tool to get email leads
One of the most reliable, affordable, and easiest ways to get email leads is to use a lead generation database.
With a lead generation tool, you can get up-to-date, affordable, and enriched data. You will not only get your email address but many other data points.
LimeLeads give its users access to millions of leads with 97% accuracy.
We use several filters to segment our data. It gives our customers the freedom to get the leads that are more likely to convert into paying customers.
LimeLeads ensure the validity of all the email leads by using an email verification tool, and we also refund credits for bounced emails.
Host free webinars on your website
Free webinars can be a great way to build your email list, but you need to make sure that your audience is interested in what you have to say.
If you’re doing a free webinar, people will know about it before they sign up for it. If you want to get more leads from webinars, you need to provide value in return for the free content.
Display opt-in forms on your website
Display opt-in forms on your website. If you want people to sign up for things like email list subscriptions, put an opt-in form on your website that allows them to do so quickly and easily after clicking through from another page of your site.
Invest in PPC advertising
PPC (pay-per-click) ads are the most effective way to drive traffic to your website, but they require a lot of work.
If you want to use PPC advertising, you’ll need to create and manage ad listings on multiple search engines, including Google, Bing, and Yahoo. You’ll also have to experiment with different keywords and bid amounts to see what performs best.
It takes time and demands a good investment.
Offer freebies to the visitors
Freebies are an effective way to attract new customers and grow your email leads. While many people assume that offering freebies is a perfect way to get people’s attention, it can be challenging to figure out how much value your visitors get from them.
Here are some ideas for giving away useful information:
- Offer a free guide or ebook about your product or service
- Give away a coupon for a discount on your products or services
- Offer a discount code for another site where people can buy products from you
7 email marketing best practices to reach out to email leads
Always send a welcome email
Welcome emails should always be personal. They are a great way to add value and make your brand more memorable.
Welcome emails are the first email that you send to a new prospect. However, many people do not send welcome emails and instead leave them to the last minute.
A welcome email is usually sent to new subscribers or in response to an inquiry or request for information that a new customer has made. It is one of the types of email marketing.
Personalize the greetings
The best way to personalize your welcome email is by adding a greeting like “Hi (Customer’s name), I’m (name), from (your company name),” followed by a brief description of what your company does and why they should be interested in it.
You can also include some of your top selling points and mention any benefits that you have for customers.
Test different subject lines and CTAs
Test different subject lines and CTAs. Make sure you aren’t just sending out the same emails over and over again by testing different subject lines and CTAs (Catch-all).
Try using a variety of different ones until you find one that gets better results than others.
Keep the main message and call-to-action above the fold
Keep the main message and call-to-action above the fold. If you have a lot of information to share, make sure that you keep it short and to the point so that recipients won’t have time to scroll down.
You can also take advantage of the “call-to-action” feature of Mailchimp (or any other email marketing software) so that recipients are prompted with an option to enter their email address or visit a website after reading your message.
Don’t use no-reply email addresses
Don’t use no-reply email addresses. While it may seem like a good idea at first, using no-reply addresses can be frustrating for both senders and receivers.
For example, if an email recipient doesn’t find your message interesting enough to open, they won’t feel obligated to respond with their email address because they won’t receive any follow-up emails from you after their initial response.
Optimize the emails for mobile devices
Mobile users are typically more likely to open and click on messages from brands they know and trust. It’s important to optimize your messaging for mobile devices if you want to reach out to email leads on the go.
Clean your list of email leads regularly
If you have an email list, you must clean it regularly to remove inactive or unsubscribed members. You can also use tools like MailChimp’s Unsubscribe tool to remove inactive or unsubscribed members who haven’t opened any of your emails in a certain period.
Email marketing is an essential form of digital advertising. It’s a great way to reach your audience, but it doesn’t work without regular updates and good practices.
LimeLeads is an ideal tool to generate email leads for your next email marketing campaign.