A company contacts database can help your business greatly to generate more leads and sales.
An excellent company contacts database has high-quality data about people and companies that might be interested in what you have to offer.
Growing a business is extremely difficult and business owners will want to try every possible way to achieve their target, that’s when utilizing company contact databases to generate revenue comes in.
What is a company contact database?
A company contact database is an accessible data storage about companies and their employees.
The information it stores is the following but not limited to:
- Company size
- Company estimated revenue
- Company address or location
- Company website
- Company social media profiles
- Company phone numbers
- Employee names
- Employee email addresses
- Employee job titles
A company contact database provides you with crucial contact information that allows you to perform various marketing campaigns to reach your potential clients.
Utilizing company contacts databases is highly recommended by many marketing experts. It can work really well for your company when done right.
Who needs company contact databases?
Businesses who can run effective cold emailing or/and cold calling will need constant access to an excellent company contact database, also known as B2B leads database.
Those who have not tried cold emailing and calling are encouraged to try them out. Many businesses around the world are relying on these two marketing strategies to generate leads and sales for growth.
It also depends on what types of data a company contact database provides in order for companies to decide whether or not the database is a fit for their business.
Not all company contacts databases look the same. Each has its own technology to extract certain types of data that it thinks might interest users.
How to choose a company contact database that fits your business best?
Many company contact databases claim to have the best quality. However, the reality can be very different.
By the time you realize your campaigns are not doing any good due to invalid contacts, you already wasted time and money.
The best bet for your business is to use databases that offer free trials and excellent customer support to help you go about their platform as it can be overwhelming at first.
It’s also important that you don’t have to give up your credit card information in order to get the free trials.
Limeleads doesn’t just offer all the above-mentioned but also credit refunds for bounced emails and a $79 detailed cold email course to make the most of your time and investment.
Outreach Guide for beginners
Now that you have high-quality data for outreach, the next step is to choose which outreach strategies to focus on.
Cold Emailing and Cold Calling are two of the most popular outreach methods. Cold emailing is proven to be more suitable for today’s era where social media and digital activities have become an indispensable part of our daily lives.
Cold Emailing is also more affordable and can reach so many more prospects in a much shorter time.
However, cold emailing can be technical, especially when you are sending cold emails to a large number of prospects. You will need years of experience and knowledge to run effective cold emailing campaigns.
No worries, everybody has the same challenge when they decide to take on cold emailing. The guide below shows you all of the most important tips that beginners should follow to achieve desirable results.
Cold Emailing best practices.
The ultimate goal of any cold emailing campaign is generating sales. However, marketers find it very difficult to convert prospects into paying clients after sending only a few emails.
This is because people who haven’t known about your business and products/services need time to learn and trust you.
Therefore, the most realistic goal for cold emailing should be getting as many replies as possible.
When you get replies from prospects, they become leads meaning that they are interested in what you’re offering.
Leads will become paying clients when they need and trust you and your products/services.
To get replies, you’ll first need to ensure your emails reach prospects’ inboxes, not spam or junk mail. It’s known as deliverability optimization
1. Warm up your sending email address.
This can be done by using the email address to create many different social media profiles and upload videos and engage with other videos on Youtube.
Also, you should use this email address to send emails and get replies from your friends or colleagues.
You can also use an email warmup service to do this for you. However, do pick the most reliable one to minimize the risk of wasting time and money.
These practices are recommended because newly created email addresses usually land in spam mail, especially when you’re sending emails to many prospects at once.
2. Set up DNS records, SPF, DMARC, and DKIM records
Setting up DNS records, SPF, DMARC, and DKIM records properly will help improve your emails’ chance to arrive in prospects’ inboxes.
You can do this by following guides on the Internet to save some money. If you don’t have the time, you can always hire a developer or an email marketer to make it happen for you. The cost of this service is affordable since it doesn’t take a lot of time.
Craft an appealing email subject for open rate
When your emails arrive in people’s inboxes, you want them to get opened. However, our inboxes nowadays are flooded with emails. Most of us can not read them all.
Therefore, you will need to make your emails stand out by crafting an interesting subject. Also, a good email subject doesn’t contain more than 60 characters to make sure it’s fully displayed.
Moreover, email subjects should not contain spam-triggering words such as sale, buy now, discount, coupon, get it now, free, etc.
Make sure your email is concise and optimized for readability
One of the most common mistakes is that marketers send lengthy emails that deter recipients from reading. it’s very unlikely a person who hasn’t known about you reads a wall of texts from you.
The best email is concise and right to the point. Emails should present value propositions of a product or service clearly.
Instead of mentioning your product/service’s features, you should highlight how it can help the prospects over challenges.
Email automation helps you minimize manual work greatly, thus saving a lot of your time so that you can do something else for your business.
Email automation allows you to schedule emails to be sent at a certain time on a certain day.
It also allows you to automate follow-up messages based on whether the recipients have clicked, opened or replied to your first emails.
Moreover, most email automation platforms will give you a lot of performance data which help you greatly to optimize your next campaigns.
Good things take time. You can’t expect people who have not known about you to trust you very quickly.
The most important thing is to never make your emails sound pushy because it will drive your prospects away immediately.
If you haven’t had any replies yet, you may need to analyze your campaigns to find out any possible causes. Then, adjust and move on to the next campaigns.
If you have the prospects’ social media profiles, you can try to connect with them. It will help break the ice and your emails will have a much bigger chance of getting replied.