Any B2B business has its own B2B marketing database. An optimal B2B marketing database is crucial and keeping it up-to-date and well-organized will directly affect how well your business is growing.
A large B2B marketing database can be very complex, it requires regular maintenance and updates using the most recent technology to keep it in excellent condition. Businesses around the world pay millions of dollars every year to keep their B2B marketing databases optimal for marketing and growth purposes.
What is a B2B Marketing Database?
A B2B marketing database is a systematic collection of contact information and other data about other businesses. It usually contains information about key people working at companies that your business is targeting to generate more leads & close deals.
To connect with the right people, you need to work out your chances. Having an optimal B2B marketing database will help you a lot because it can provide all the necessary details in just a few clicks.
Depending on a company’s marketing purposes and products, its B2B marketing database can be customized to accommodate certain types of information.
However, a typical B2B marketing database contains valid & up-to-date contact information about prospects such as email addresses, prospect names, locations, companies, job titles, etc.
Why do you need a B2B Marketing Database?
Different B2B marketing databases can serve different marketing purposes, however, a typical one is designed for lead generation.
Lead generation is the process of getting in touch with key people working in other companies and making them interested in your products or services. In order to generate leads effectively, you must reach out to the right people with the right messages and tools.
Having an excellent database will give you constant access to necessary information and valid contacts to do so. The more accurate your B2B marketing database is, the higher the chance you’ll be able to generate leads and sales.
How to start creating an excellent B2B marketing database?
Now that you understand the importance of having an optimal B2B marketing database, but you don’t know where to start to create one for your business, the followings are some popular methods you can use.
1. Use a data scraper
A data scraper is a software that is specifically built for harvesting data from the Internet. Depending on how well your scraper is built, it can collect tons of information from one or many web pages really fast and put them in your data storage in an organized way.
The bigger your budget is, the better you’ll be able to build a functional data scraper. However, the cost tends to be expensive, especially when you adjust the way it works often to get the types of data that you want.
2. Paid ads
Paid ads such as Facebook and Linkedin ads will allow your business to collect certain information about your prospects or leads for marketing purposes.
They work by sending forms to your prospects while they’re online to convince them to give away their information in exchange for something such as event invites, eBooks, or other gifts.
The information obtained from ads can be downloaded easily anytime. Then, you can put the information into a file or data management software for later use.
The advantage of this method is that the data is fresh and highly accurate. The disadvantage is quite clear, it costs quite a lot of money to run ads.
3. Use digital marketing tools
Using one or several digital marketing tools such as Ahrefs or/and SEMrush will allow you to collect certain types of data. This method has a major limitation compared to using a data scraper, it only allows you to collect several data points.
However, the main advantage is its affordable price. Normally, you will only need to pay a monthly fee and then, you will be able to start collecting verified information from these tools quickly.
Note that businesses sometimes complain that they get very different data from different software for the same target site.
4. Use a reliable B2B contact database
Of all the most popular and effective strategies to build a B2B marketing database, buying contacts and information from a reliable B2B data provider is the fastest and most affordable way to create and enrich your B2B marketing database.
B2B lead databases like Limeleads offer unrivaled data quality and customer support. We also guarantee a risk-free experience by offering users free trials and unlimited searches for free.
Moreover, we provide some of the most affordable and flexible pricing anywhere in the market. Let’s have a look at what we have to offer that makes us stand out from the rest:
- Real-time verification technologies to ensure top-notch data quality
- Free trials. No credit card is required
- Excellent expert support is available any day of the week.
- Advanced filters that help users get the right contacts and information in just a few clicks
- Generous discounts for first-time clients.
The importance of B2B marketing databases to businesses is immeasurable. If your marketing database is not well-maintained, that means the data it stores is outdated.
Outdated data is a straight-up waste of time and investment. B2B marketing databases need frequent updates and enrichment in order for businesses to stay relevant to the competition.
The data enrichment task helps businesses generate new sales for growth. The more valid contacts and information that your database has, the more sales you’ll be able to make. And, the best way to enrich your database with fresh and verified contacts is to use a reputable B2B lead provider.