Building a list of good B2B hotel leads enables you to reach out to the right people to close deals. The hospitality industry is a very lucrative market with various business opportunities and potential clients.
However, it can be challenging to get in touch with the right people to generate sales. In this article, we’ll learn more about B2B Hotel Leads, and how to generate and reach out to them effectively.
What Are B2B Hotel Leads?
B2B hotel leads are the people responsible for making business decisions in a hotel. They’re usually managers, directors, or other high-level executives who are in charge of approving purchases and contracts.
B2B leads are typically not the people who buy directly from you, but they can make purchases for their companies, that’s why B2B leads are more valuable.
A list of contacts of all the hotels in an area would be considered an example of a hotel industry B2B lead list.
The hotel contact list includes some of the most important decision-makers in hotels, resorts, and inns. This type of contact list would provide you with all the information you need to close deals or generate sales.
You can find B2B hotel lead lists online or through a B2B lead generation tool.
Business-to-business hotel leads are the bridge between businesses and hotels. Businesses looking for business trips, seminars, company meetings, and conferences can also benefit from B2B hotel leads.
How Do Ideal B2B Hotel Leads Look Like?
When it comes to B2B leads in the hotel industry, you want to ensure that your data is as correct and specific as possible. Each lead’s profile should have the following information:
- Hotel name
- Contact person’s name and title
- Contact person’s email address and phone number
- Location of the Hotel (city and state)
- Number of employees at the Hotel
- Website URL
- Annual revenue (if publically traded)
The B2B hotel leads from LimeLeads are an exclusive compilation of some of the most popular hotels in the United States.
With more than 31,000 records spanning different hotel industries and covering all the US states, our B2B hotel leads list contains a large number of profitable leads for your business to target.
How to Get High-Quality Hotel Leads?
There are many different ways to get B2B hotel leads, including:
1. Buying B2B Hotel Leads from a Data Provider
A great way to get b2b leads of hotels is by using a reliable data provider that has access to valid contacts containing information about all types of hotels in all industries and locations.
The best way to make sure that the data provider you are using is reliable is to check if their data are accurate. This means you should look for a way to put their data to the test.
A few B2B contact providers allow you to trial, including Limeleads. Just sign up and get a free trial and some coupons.
LimeLeads ensure every lead you get is 100% accurate, reliable, and up-to-date. In addition to name, address, and phone number, our B2B hotel leads also include several other valuable pieces of information to help you plan your marketing strategy.
2. Finding Them on Google
If you don’t have a penny to spare, manually collecting contacts on hotels’ websites can help. However, it will be very time-consuming because you’ll have to scan through the websites’ contact or team pages to get the email addresses of the key decision-makers.
Simply search on Google for keywords using this formula “hotel/resort/motel in location”. An example would be “hotel in LA” or “resort in Miami”.
Then, visit the website’s contact or team pages. From there, look for decision makers’ email addresses and put them in an Excel or Google Sheets list.
This process takes a lot of time and effort to generate a sizable list, however, you will get highly accurate contact information.
3. Yellow Pages
It is one of the oldest forms of lead generation. Yellow Pages have been around since 1876 and are still being used today by many businesses across the globe. A lot of small businesses are using this tool because it’s free and easy to use. However, there are some disadvantages.
- The listings are outdated and out-of-date information will not help your sales team close deals quickly.
- It’s difficult to reach decision-makers who don’t want to be contacted through phone calls or emails.
- There aren’t enough relevant contacts for every city in every country;
- You can’t target specific groups such as C-level
4. Using ads to generate B2B hotel leads
Leveraging ads to generate B2B hotel leads can be a successful approach to connecting with potential customers and expanding your business.
By crafting targeted ads and selecting the appropriate advertising platform, you can capture the interest of businesses seeking your hotel services.
To generate B2B hotel leads through ads, it is crucial to first define your target audience. This involves identifying the attributes of the businesses you aim to reach, such as their location, size, and industry.
When designing your ads, it is important to ensure they are relevant and attractive to your target audience. Utilize striking visuals and persuasive copy to capture their attention and entice them to learn more about your hotel services.
You can also use the targeting options available on the advertising platform to connect with the right businesses. For instance, you can target businesses based on their location, industry, and size.
How Can You Reach Out To B2B Hotel Leads Effectively?
The B2B selling process is different from the B2C selling process. You need to reach out to your prospects in a way that’s more personal and engaging.
Reaching out to leads is a crucial part of the sales process. Here are some tips to follow:
1. Build Your List of Hotel Leads
Before you start sending emails or making phone calls, make sure you have a good list of contacts who are likely to be interested in what you’re selling.
You can build this list by following some of the methods above. However, a good B2B leads database provides high-quality hotel leads with accurate information in no time!
2. Identify the Most Qualified Leads
Marketing to hotels is not a one-size-fits-all approach. You will need to know exactly who your targets are before sending out emails or making phone calls.
It includes knowing what type of email address your B2B hotel leads use (work email address or personal email address) and their role in the company (manager or director).
Once you had a good lead list, pick the ones that most likely buy from you. For example, you may need to prioritize reaching out to purchasing managers before customer support staff.
We recommend you prioritize collecting and reaching out to top-ranking executives first because they are able to make a purchase decision quickly.
If you contact junior positions, it will be a very long process before you can close a deal.
3. Choose the Right Outreach Channel
You need to decide which channel will work best for your target audience. The channel you choose should be based on several factors, such as the type of product or service you offer, your budget, and the industry vertical in which you operate.
It will help you decide whether social media ads, email marketing, or telemarketing are more effective for reaching out to hotel B2B leads.
4. Use The Right Messaging For Each B2B Lead Stage: Discovery, Qualification, And Sales.
The messages you send out as part of your outreach campaign should depend on where the lead is in their buying process. If they’re just starting, send them educational content.
If they’re closer to qualifying, send them more tailored information. Send specific product information or demos to those who are already qualified and ready for sales.
5. Don’t Be Afraid To Ask Questions
If you’re ringing up a hotel owner or manager not familiar with your product or service, don’t assume they know what you do. Ask questions about what their needs are and how you can help them.
The more information you have on their needs, the better you can craft an effective email.
6. Follow Up Consistently
If you’ve had a good conversation with someone at a hotel but haven’t gotten any further, follow up after a week or two with an email asking if any new developments in the business would make it worth your while to follow up again later down the line.
If they tell you they don’t think there’s anything new coming up anytime soon but would like to keep in touch anyway, ask if there’s a way for you to do that using some other form of communication (phone call or video chat) rather than waiting for them to contact you again when something does come up.