testing process

6 Must-Have Cold Email Testing Processes

Outbound selling is unpredictable. Outreach channels like cold email are flooded with endless solutions, conversations, bad actors, and everything in between. Even a high-performing outbound sales strategy will degrade as buyers, competitors, and environments evolve. To stay competitive, you need a way to keep your outreach relevant. The solution? Testing. With a repeatable process to […]

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3 Reasons Why Outbound Sales Needs Testing

Advice is everywhere in outbound sales. Gurus, thought leaders, and reps regularly broadcast approaches, trends, or tactics as the next best magic bullet to generate outbound leads and close deals. Cold calling? Just grab a phone list, use the latest script or approach, and call away. Cold emailing? Just get an email list, use the […]

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