The more research you can put into each lead, the better your cold emails will perform. However, your personalization strategy is limited by the scale you want to achieve. Every second spent personalizing emails reduces the sales prospecting volume you can deliver. When you’re dealing with a small group of accounts, it’s easy to prioritize […]
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In this era of information overload, buyers are rapidly evolving their inbox behavior. The fewer emails in their inbox, the easier their day ultimately becomes. Even if your cold email gets opened, you still have to motivate buyers to invest time with you or (at the very least) keep you on their radar for the […]
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The number of touches you can consistently produce in a cold email campaign is limited by the amount of time you spend targeting leads and personalizing cold messaging. This balance between volume and personalization is unique to each company and continuously changes as new competitors, strategies, and buyer behaviors emerge. Even with automation and an […]
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