outbound targeting

What is an Ideal Customer/Client Profile for Outbound Sales?

Both unqualified and qualified buyers can enter an outbound sales process. Without a clear understanding of the verticals and personas you contact, you risk losing control over performance and creating inconsistent results. Who you target ultimately creates the success (or failure) of your sales outcomes. The solution is clarity: Target specific types of buyers for […]

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Who You Target with Outbound Defines Your Sales Outcomes

Somewhere out there, the right type of customer for your brand is hitting the tipping point and experiencing enough pain to drive them to a purchasing decision. There are also thousands of companies that will never be the right fit for your solution. The challenge with outbound sales is being able to distinguish the good […]

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