outbound sales

5 Key Elements of Effective Cold Messaging

Cold email is more than keywords, personalization, and templates. Cold messaging for outbound sales is hard because your solution and outreach will generate different results based on market positioning, competitors, buyers, sales process, and more. While templates and formulas are a great way to start a cold email campaign, you’ll gain more control over your […]

7 Steps to a Killer Cold Email Sequence

Endless ways exist to start a cold email campaign. You can target a lead, find their email, and send a message in less than 10 minutes. However, generating consistent, measurable results with cold email is a different story. So many variables go into whether your emails resonate or bust. In addition, buyers receive more emails […]

3 Reasons Why Outbound Sales Needs Testing

Advice is everywhere in outbound sales. Gurus, thought leaders, and reps regularly broadcast approaches, trends, or tactics as the next best magic bullet to generate outbound leads and close deals. Cold calling? Just grab a phone list, use the latest script or approach, and call away. Cold emailing? Just get an email list, use the […]

What is an Ideal Customer/Client Profile for Outbound Sales?

Both unqualified and qualified buyers can enter an outbound sales process. Without a clear understanding of the verticals and personas you contact, you risk losing control over performance and creating inconsistent results. Who you target ultimately creates the success (or failure) of your sales outcomes. The solution is clarity: Target specific types of buyers for […]

Influence B2B Buyers on Social Before Going Outbound

While cold email is a very effective outbound sales prospecting tool, it’s not the only channel you should use to engage with qualified leads. Even with precise targeting and great messaging, it’s still a battle to win mindshare and stick out amongst the hundreds of outbound emails recipients likely get each day. Combining LinkedIn social […]

Who You Target with Outbound Defines Your Sales Outcomes

Somewhere out there, the right type of customer for your brand is hitting the tipping point and experiencing enough pain to drive them to a purchasing decision. There are also thousands of companies that will never be the right fit for your solution. The challenge with outbound sales is being able to distinguish the good […]

What to Expect with Outbound Sales

An outbound sales program opens the door for companies to find the right buyers and influence buying decisions before their competition. Outbound lead generation has grown massively in the B2B sales space, ranging from cold emails and cold calls to social selling and direct mail. Despite its popularity, outbound sales is often misunderstood. Many sellers […]