outbound email

11 Unique Ways to Use Outbound Email

Email is nothing more than a digital channel for communication. While you can use cold email for outbound sales, there are countless other ways you can apply the email channel to different parts of your life or business. Whether you’re an employer, employee, entrepreneur, or freelancer, the skills of effective outbound email communications can have …

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8 Subject Line Tactics for Higher Email Open Rates

Aside from your name, a subject line is the first text a recipient reads in an email inbox. Among hundreds and sometimes thousands of emails every week, your outbound emails have to rise above the crowd (with less than 100 characters of text) before buyers ever notice you. Unfortunately, email marketers often overuse the same …

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Cold Emailing? Think Anatomy, Not Templates

Cold email is popular for outbound sellers. Thousands of tips, resources, and templates have emerged in the space to make cold emailing accessible for everyone. Unfortunately, most great developments in the B2B sales and marketing space quickly get diluted by bad practices, misuse, and the overemphasis of quantity and automation. While cold email was a …

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13 Steps to Cold Email Deliverability: How to Setup, Warm-Up, & Launch

Hundreds of millions of emails every day never reach their target recipient. In the past, email deliverability was a matter of proper infrastructure setup, watching volume levels, and maintaining a healthy email list to prevent bounces, spam traps, and spam reports. However, today’s challenges are for more complex: modern spam filtering is sophisticated and uses …

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