cold email copywriting

5 Key Elements of Effective Cold Messaging

Cold email is more than keywords, personalization, and templates. Cold messaging for outbound sales is hard because your solution and outreach will generate different results based on market positioning, competitors, buyers, sales process, and more. While templates and formulas are a great way to start a cold email campaign, you’ll gain more control over your […]

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Cold Emailing? Think Anatomy, Not Templates

  Cold email is popular for outbound sellers. Thousands of tips, resources, and templates have emerged in the space to make cold emailing accessible for everyone. Unfortunately, most great developments in the B2B sales and marketing space quickly get diluted by bad practices, misuse, and overemphasis on quantity and automation. While cold email was a […]

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