B2B sales

Who You Target with Outbound Defines Your Sales Outcomes

Somewhere out there, the right type of customer for your brand is hitting the tipping point and experiencing enough pain to drive them to a purchasing decision. There are also thousands of companies that will never be the right fit for your solution. The challenge with outbound sales is being able to distinguish the good […]

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What to Expect with Outbound Sales

An outbound sales program opens the door for companies to find the right buyers and influence buying decisions before their competition. Outbound lead generation has grown massively in the B2B sales space, ranging from cold emails and cold calls to social selling and direct mail. Despite its popularity, outbound sales is often misunderstood. Many sellers […]

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