Lead generation marketing definition
Lead generation or lead gen marketing is a process of targeting the right people and turning them into leads.
Leads are the people who are interested in buying or using a business’ products or services. Leads are what every business is striving for.
Leads need to be generated constantly to feed the business’ sales funnel and depending on many factors including how good or bad the sales funnel is, leads can become clients or slip away.
Lead generation marketing & prospect generation
Lead generation marketing can be a short or long-term task depending on your main purpose. For example, if you expect leads to become clients, lead gen marketing is usually a long battle.
However, leads aren’t always viewed as potential customers, they can be your business partners or services that you’re looking to use.
The success of a lead generation marketing campaign relies heavily on how you target your audience (a.k.a prospects). If you’re targeting the wrong people, you’ll certainly be missing out on a lot of lead gen potential, or in other words, your investment will be going to waste.
Therefore, a lead gen marketing campaign usually includes a proper prospect generation strategy, if you’re targeting the right people, you’ve already done more than half of the lead gen job.
Lead generation marketing strategies reviewed
There are several popular lead generation strategies that you should know about. These are the ones that have been around for a very long time and proven to be effective.
1. Cold emailing for lead gen
Cold emailing is the most popular lead gen strategy nowadays since it has many advantages such as low cost and good conversion rate.
Before running cold emailing for lead generation, you will first need to generate excellent prospects. Excellent prospects are the ones that present the highest probability of becoming your clients.
Depending on your products or services, you might need to find prospects based on where they live, their job titles, their companies, social profiles, etc.
To generate excellent prospects, there are a few methods that you should know about.
Generating excellent prospects using a reliable contact database
Using a reliable contact database is probably the fastest and most affordable way to generate excellent prospects.
A great contact database will provide its users with tools and features to find the most suitable prospects fast and effectively.
There are many data providers on the Internet, however, finding a good one can be a challenge. Most businesses end up losing a certain amount of money before finally getting the right contact database.
Since every data provider claims to be having the best data quality and service, the only way to find out the truth is actually using them. Look for the following to find a good prospect database:
- Free trials
- No credit is required
- Excellent support
- Refund policies
- Generous discounts for first-time customers.
At Limeleads, a leading B2B prospects and leads database, we provide all the above-mentioned and more. We offer a $79 detailed cold emailing course free of charge to help you get the most out of every prospect.
Simply complete a few-click sign-up and get your free trials with us. No credit card is required.
We also make sure to provide expert advice for your lead gen campaigns. If you have any questions, feel free to contact us at [email protected] or via our live chat support.
Generating prospects using a combination of digital marketing tools
Tools such as SEMrush, Ahrefs and Hunter can help you generate prospects quite effectively. However, there are certain types of data you are not able to get since they are not specifically designed for prospect generation.
The advantage of using these tools is their reasonable cost and high-accuracy data. However, it’s not as cheap as the 1st method above since you will have to use them together to generate the data you need. This means you will have to pay multiple monthly fees.
Also, to use the tools for prospect generation, you will need to spend some time learning how to use them, it can be quite challenging for beginners.
Generating prospects using a scraper
A scraper is a software that helps you collect data by crawling web pages. A scraper will give you control over what types of data you want to collect.
However, you will need to hire a qualified developer or service to build it for you, and the cost can be from expensive to very expensive depending on who you hire and how often you want to adjust the software to get the data you need.
Also, the scraped list of data will need to be cleaned later to make it suitable for cold emailing, otherwise, your cold emails will upset a certain number of prospects.
Cold emailing is a process of sending emails to people that haven’t known about you to try to convince them to take action.
Cold emailing can be automated thanks to the rapid development of technology in email marketing software.
Nowadays, a series of emails can be automatically sent at a certain time or/and based on activities or actions that your website or app visitors have taken.
Cold emailing’s main advantages are its ability to reach many prospects in a short time. Moreover, it’s affordable and provides performance stats that will be very helpful to understand and optimize your campaigns.
However, cold emailing is quite complicated and challenging for beginners. If you subscribe to one of our plans (with 60% off discounts), you’ll be given a $79 detailed cold email course with video tutorials and downloadable guides and worksheets free of charge.
2. Use paid ads to generate leads
There’s no doubt that ads can help generate leads fast. But, the cost is the main concern for most businesses because depending on your market, the cost per lead acquisition can be very expensive.
Also, if you rely on ads and when you stop running them, you will stop getting leads & sales. This is different than organic traffic because organic can help generate leads in the long term, even when you’ve stopped investing in it.
However, ads do have their advantages. Thanks to machine learning, ads nowadays make it easy for advertisers to achieve good performance. Also, ads are becoming easier to set up and optimize for better results. They do really know how to take your money!
When it comes to maximum lead generation performance, there’s a need to use a combination of strategies and methods because some strategies seem to be able to assist the performance of others.
3. SEO and lead magnets
SEO is what drives organic traffic to your website or app. It’s the most sustainable way to generate leads and sales if working.
The problem is that it has become so much more challenging for businesses to take on over the past several years. For example, if you’ve just started in niches such as lead generation or email marketing, you’re probably not going to see any significant results for the next several years even when you work really hard.
Therefore, you’re strongly advised to do rigorous research on your market and competition, otherwise, your investment will go to waste.
But when SEO works for you, you’re going to enjoy it very much since it helps generate leads and sales consistently for years to come. When paired with lead magnets, SEO will help increase your lead gen’s conversion rate significantly.
A lead magnet can be as simple as a useful checklist or an eBook. Visitors become leads when they download the lead magnets for free in exchange for their contact information such as email addresses or phone numbers.
Lead magnets are a must-have nowadays for SEO-based lead generation efforts. If you’re not utilizing them, you’re missing out on a lot of potentials to generate leads.
Lead generation marketing done right is essential to any business. It can have a deciding impact on how a business is doing.
Lead generation among competitors in any market is a fierce battle, therefore, a business will need to constantly improve its lead generation campaigns while trying to figure out new and creative ways of generating leads.
Lead generation is a lifetime task for businesses, that requires constant learning and improvement to stay relevant and ahead of the competition.
If you need any advice to start or optimize your lead generation campaigns, you’re welcome to contact us at [email protected] or via our live chat support.