Advice is everywhere in outbound sales. Gurus, thought leaders, and reps regularly broadcast approaches, trends, or tactics as the next best magic bullet to generate outbound leads and close deals. Cold calling? Just grab a phone list, use the latest script or approach, and call away. Cold emailing? Just get an email list, use the …
Both unqualified and qualified buyers can enter an outbound sales process. Without a clear understanding of the verticals and personas you contact, you risk losing control over performance and creating inconsistent results. Who you target ultimately creates the success (or failure) of your sales outcomes. The solution is clarity: Target specific types of buyers for …
What is an Ideal Customer/Client Profile for Outbound Sales? Read More »
While cold email is a very effective outbound sales prospecting tool, it’s not the only channel you should use to engage with qualified leads. Even with precise targeting and great messaging, it’s still a battle to win mindshare and stick out amongst the hundreds of outbound emails recipients likely get each day. Combining LinkedIn social …
Influence B2B Buyers on Social Before Going Outbound Read More »
Somewhere out there, the right type of customer for your brand is hitting the tipping point and experiencing enough pain to drive them to a purchasing decision. There are also thousands of companies that will never be the right fit for your solution. The challenge with outbound sales is being able to distinguish the good …
Who You Target with Outbound Defines Your Sales Outcomes Read More »
An outbound sales program opens the door for companies to find the right buyers and influence buying decisions before their competition. Outbound lead generation has grown massively in the B2B sales space, ranging from cold emails and cold calls to social selling and direct mail. Despite its popularity, outbound sales is often misunderstood. Many sellers …