If you want to grow your business, you can’t just rely on existing clients and word-of-mouth referrals alone. B2B leads are the lifeblood of your company. The more B2B leads you got, the better your chances of closing deals and improving your bottom line.
The world of business-to-business (B2B) marketing has changed dramatically. What used to be a numbers game, where the more leads you had, the better, is now about quality. Nowadays, the quality of the leads you have is vital. High quality leads help retain or build your business’ reputation by making your outreach campaigns effective.
And if your campaigns are effective, your business gets more sales.
What is a B2B lead?
A lead is any contact that has the potential to become a customer. In the B2B context, a B2B lead is a decision-maker who is working for a company or an organization that might need your products or services.
B2B leads are those that you obtain through indirect contact with businesses. You purchase a list of companies in your industry from a B2B leads provider or run an online search for companies that might benefit from your product or service.
5 Best Places to Buy B2b Leads for Your Business
The right B2B leads can mean the difference between a big sale and an empty bank account. But, first, you need to know where the best places are to buy B2B leads.
Here are the five best places to buy B2B leads for your business:
LimeLeads is an affordable contact database for buying B2B leads. It gives you access to millions of contacts with valid emails and LinkedIn profiles. They keep the database accurate and up-to-date by collecting data only from trusted sources.
LimeLeads offer premium quality contacts with 95%+ data accuracy. You can target the ideal customers with location, industry size, tech filters, and more.
In addition, Limeleads allows you to try its services for free. They also refund credits if you have bounced emails.
- You can create and preview unlimited searches at no cost
- Your credits never expire, and you can cancel the plan at anytime
- LimeLeads is an affordable option for high-quality B2B leads compared to other similar options
- Limeleads offers free trial and coupons for first-time users
- Great customer support
- Detailed Cold Email Courses by industry experts for free
- It only provides US-based B2B contacts
ZoomInfo is a B2B contact database with direct dials, email addresses, and verified data. You can buy B2B leads from the database of more than 40 million contacts to find the right prospects to fill your sales pipeline.
You’ll get detailed information for every contact, such as their name, current company, position, email address, phone number, location, and more. ZoomInfo claims that it has a 90% success rate regarding email addresses.
- ZoomInfo offers high-quality leads
- It also provides robust research and buyer insights
- The database offers a wide range of CRM integrations
- It only has limited search filters
- Needs more useful features
Lusha is a B2B sales and marketing tool that provides the verified identity of key decision-makers at companies. Lusha’s free extension displays the email addresses and phone numbers of the people you’re looking for on the webpage you’re already visiting.
The paid version of Lusha helps you quickly find contact information for prospects outside your company database. Use the leading leads provider to add leads to your CRM or contact prospects directly via email or phone.
- It offers a free plan to search and create unlimited leads
- Lusha provides integration with popular CRM like Zoho, Hubspot, and Pipedrive
- The price plans are flexible
- You can’t export leads in the free plan.
- Integration with other CRMS requires an Enterprise plan
- It doesn’t offer any data enrichment features
Solidify offers a comprehensive suite of B2B lead generation services. No matter the size of your business, you get in front of the clients that need your services most with advanced technology filters.
It is the best choice for tech-based businesses. Soleadify is limited in scope compared to other similar options, but the data is always accurate. If your company is looking for a competitive tech advantage over the other, Soleadify can open new doors of opportunities with leads.
- The database has unique filters for tech-based companies
- The pricing plan is convenient, with 100 free credits
- It offers accurate data
- It is a niche-based application
- Soleadify has limited analytics and CRM integrations
Uplead is one of the best B2B contact databases to buy B2B leads. It offers its users access to over 62 million contacts. It focuses on high-value leads that can be cross-verified by the real-time email verification tool that improves deliverability and increases the open rate.
With Uplead, you will get the highest quality leads with the lowest bounce rate and the best completion rate. In addition, you will have access to more than 30 different firmographic criteria that you can use to filter your leads.
- It provides a 7-day free trial
- Uplead has a high number of the filters compared to other options
- They guarantee 90% data accuracy
- You have to spend credits for the email verification
- There is no annual billing option
Tips to make the most of your B2B leads lists?
It takes time and thought to build a good B2B leads list for your business.
If you don’t have the time and expertise to do proper research about your target customer base, recording all the information about each lead manually, and keeping it updated, we strongly recommend you to buy leads from a good B2B leads provider with great customer support
Let’s say you already have a good lead list, what will you do to make the most of it? Creating one is worthless if you don’t know how to use it to its full potential.
Following are a few strategies for getting the most out of your B2B leads list:
1. Email Marketing
Email marketing done right is ideal for generating sales for your business. It has the best ROI of any marketing channels available. For every $1 spent, email marketing generates $38 in ROI.
However, you need to be thoughtful with the content you send out and its frequency, otherwise, you will hurt your business’ image and ultimately, its revenue.
2. Optimize Your Landing Page
Have you ever clicked on a link or an ads that redirects you to an irrelevant landing page?
An irrelevant or under-optimized landing page is a waste of investment because the leads that you tried so hard to get won’t convert at all.
Optimizing a landing page for sale isn’t an easy task. If you don’t have the expertise to do that, it’s recommended to hire a good Conversation Rate Optimization expert or service.
3. Paid Ads
Using paid ads is one of the fastest ways to help the leads convert.
When you already have a good lead list, import the leads into the ads platforms of your choice for retargeting (it can be Google Ads, Bing Ads, Facebook Ads, etc).
The ads will be shown to the leads many times when they are on the Internet. It’s also very important to create compelling ads for Click Through Rate by crafting a set of interesting, right-to-the-point headings or/and descriptions.
4. Social Media
With the lead list you have, it’s a great choice to use social media platforms like Linkedin to build a good relationship with the leads.
Simply import the list into Linkedin and connect with the leads. Linkedin does limit the number of connections you have, therefore, you may need to clean your lead list a little if it’s too large.
There’s nothing that helps your business sell better than having personal conversations with your potential clients.