Apparel leads guide

Apparel Leads | Lead Generation & Sales Demo Guide

What are apparel leads?

Apparel leads are understood as those who are working in apparel companies and have the power to make purchase decisions.

These people are often executives of the apparel companies. For example, if you’re selling to apparel companies, you should consider reaching out to the companies’ CEO first or at least purchasing or production managers.

If you contact junior positions, it will take a much longer time to close deals because they will need to forward your sale pitch to their managers for consideration. Most of the time, your effort won’t be fruitful if you’re prioritizing reaching out to junior employees.


Apparel leads


Who wants to sell to apparel leads?

If your company is selling apparel raw materials, you will need apparel leads. In this case, apparel leads should be executives or purchasing or production managers in apparel manufacturers.

Companies that are providing financial services may also need apparel leads because every company needs accounting, bookkeeping or legal services.

There’s a long list of companies in different industries that want to generate income from the apparel industry. These may also include software, machinery or even travel agencies.

How to generate good apparel leads?

Bad leads are straight-up a waste of time and investment. You must avoid bad leads at all costs.

Imagine you spent thousands of dollars and days generating leads and implementing outreach campaigns to only find out there’s not a single one that converted into paying clients.

The very first indications of a failed email outreach campaign are low open and reply rates. If you experience such results, you will need to pause your campaign immediately and start investigating for possible causes.

Most of the time, the cause is poor-quality leads.

So, how to generate excellent apparel leads?

There are a few techniques to do this right, from the easy to more technical ones. If you’re a beginner or/and want to generate excellent leads fast. The strategy below is for you.

Buy apparel leads from a reliable leads provider.

The easiest, fastest and maybe most affordable way to generate high-quality leads is buying leads from a good leads database.

A reliable leads database is the one that offers the following:

  • Excellent leads that hardly ever bounce.
  • Affordable pricing with excellent support
  • Refund policy in case you find out that their leads are not for you.
  • Free trial
  • Coupons for first-time users.

There are many different lead providers on the Internet and all of them claim to be the best (of course, you won’t be able to find out if it’s true until you actually try them out). The tip is not to fall for their claims!

A really good lead database is confident in the data they are providing to their clients, so, they will give you free trials and coupons to try to minimize your risk of wasting money on what you don’t need. offers all the above-mentioned so that you will feel safe to try their product and services. Limeleads is also known for having one of the best customer support when it comes to excellent lead generation databases.

Simply sign up for a free trial, we have live chat support to help you with any questions.

Sales demo tips that help close deals


Sales demo tips


When you already have a list of excellent leads, the next step is reaching out to them. This step can not be overlooked as it will pave the way for your company to close sales.

In this article, we listed 7 steps to reach out to your leads effectively via email. Read now!

If your leads are interested in what your company is selling and want to book a demo with your company, it’s time for the last step – Sales Demo and Closing deals!

Follow the tips below to carry out a sales demo that impresses your prospects.

1. Be natural and ask the right questions

Don’t sound robotic by going through a set script. Instead, listen to their concerns and follow up with questions to understand their situation better.

Preparation is highly recommended. You should research the prospects and prepare a list of insightful questions so that you’re ready to ask questions that make them feel you care about them.

Good preparation also reduces your stress, and hesitance, and helps you be natural during the demo.

2. Design a sales demo that fits each individual

You may need to carry out your sales demo to several people in order to close deals. Designing a demo that the person you’re presenting to can understand easily is key.

For example, technical executives can understand your products in a detailed way. This is not applicable to finance managers. Therefore, take the time to tailor your sales demo to each person to secure a greater chance of winning deals.

3. Get your prospect involved.

The sales demo should be a discussion between you and your prospect. Encourage them to voice their opinions or ask questions.

Your prospects’ interaction can give you a better idea of whether or not they are interested in the products through your presentation so that you can adjust it for an optimal result.

4. Use real data.

You build trust by telling the facts, not by telling lies or unfounded claims.

Don’t be afraid to pull in data on the product itself. Have figures on how your existing clients like your product and how they’ve found success with it — such facts can produce credibility for your product, especially when you can back them up. 

5. Be persistent and follow up.

It’s not done yet when your sales demo ends. The ultimate goal is when they actually place an order for your product.

80% of sales require follow-ups after the demo. A good follow-up email can help you reach the ultimate goal, so remember to send one at the right time.

The number one tip for a good follow-up is to recap the demo, summarize the key features and point out how they can help them (avoid being wordy). Lastly, don’t forget to let them know that you’re looking forward to receiving their reply.

Possible challenges of a sales demo

There can be several challenges when it comes to delivering an effective sales demo. Some of these challenges include:

  • Customization: Fully customizing the demonstration to reflect the prospect’s unique business processes, including their data, can be challenging. This is important because it helps the prospect see how they would use the solution and how it would solve their problems.
  • Discovery: It can be difficult to gather insights from prospects during the discovery phase. This involves using questions, insights, and messaging to understand the prospect and their situation. During discovery, it’s important to gather information about the account and specific area of the organization, the prospect’s role, business processes and technical environment, strategic objectives, challenges and roadblocks, and implications if they don’t solve these challenges.
  • Relevance: Making the demonstration relevant to the prospect can be challenging, especially in volume and velocity sales processes where customization might not be an option. Even if a sales rep or sales engineer is doing multiple demonstrations per day and doesn’t have the time or resources to customize, they can still deliver a relevant experience to the prospect.
  • Effectiveness: Sales demos may fail due to various reasons such as not being able to effectively communicate the value of the product or service, not addressing the prospect’s pain points or needs, or not being able to engage the prospect during the demonstration.

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