Did you know opens on mobile devices now account for just over 50% of all email opens? It may seem like a minor factor in your marketing efforts, but optimizing your emails for all users is crucial. Now is the time to understand the differences between responsive vs. non-responsive email marketing to maximize your campaigns’ performance …
Responsive Vs. Non-Responsive Email Marketing – Which Is Better? Read More »
Competition in every industry is becoming tougher with each passing day. Companies are trying hard to get seen and acquire customers. Modern marketing is all about finding the best channel for a maximum number of conversions effortlessly. The battle of direct mail vs. email marketing has been out for years. In today’s digital world, everyone …
Direct Mail vs. Email Marketing – Which Drives Better Results? Read More »
Should I invest in email marketing or social media marketing? Which one is more crucial for higher ROI? Is email marketing so twenty years ago? Does the invention of social media has changed how digital marketing works? These are some questions people often ask when it comes to email marketing vs. social media: With so …
Email Marketing vs. Social Media – Who Is the Winner? Read More »
Marketing professionals sending out their first email marketing campaign are often surprised by how much they need to know. Do you know what the most troublesome term is? Hard bounce vs. soft bounce. Despite knowing that it is a deliverability issue, they still mix hard bounce and soft bounce. When an email fails to reach …
Hard Bounce vs. Soft Bounce – What’s the difference? Read More »
Keeping your customers hooked is a challenge. You can connect to your customers on a new level with an effective marketing strategy. Email marketing and SMS marketing both offer unique benefits. When it comes to SMS marketing vs. Email Marketing, it can be tricky to choose the best for your business. Email marketing has been …
SMS Marketing vs. Email Marketing – Which One Is Better? Read More »
Whenever a hard bounce occurs, it means an email cannot be delivered for a permanent reason. When a soft bounce occurs, the issue is temporary. As soon as you begin email marketing, you’ll realize that you have to learn a new language. The terminology of email marketing is unique for every business, and each phrase …
Many email marketers devote all of their effort to attempting to persuade recipients to open their messages. The reality is that this is only half of the struggle. How people respond to your call to action is more essential. At this point, measuring the click-to-open rate (CTOR) can be beneficial. It allows you to determine …
Click to Open Rate (CTOR) – Definition, Meaning & How to Optimize? Read More »
When it comes to sales and business development, sales prospecting is one of the most crucial aspects. Sales prospecting for beginners can be a challenging task. If you fail in sales prospecting, you can’t even generate revenues. The idea of prospecting is you are looking for an opportunity to make money, but the sales world …
Sales Prospecting for Beginners – A Complete Guide Read More »
Pursuing your entrepreneurial dream can be a treacherous ride. Numerous obstacles are standing in your way. For a new business owner, being able to understand the business environment is essential. First, you need to ask yourself why you are starting this business. Is there a demand for your products and services? How likely will you …
Exactly 50 years ago, the very first email was sent. Since then, it has completely changed the marketing landscape. Companies began to utilize this latest technology to promote their business and gain brand recognition. Today, email marketing is a $7.5 billion industry worldwide. According to statistics, for every $1 spent on email marketing, businesses usually …
How Much Does Email Marketing Cost? – Ultimate Pricing Guide Read More »