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Hard bounce vs. soft bounce

Hard Bounce vs. Soft Bounce – What’s the difference?

Marketing professionals sending out their first email marketing campaign are often surprised by how much they need to know. Do you know what the most troublesome term is? Hard bounce vs. soft bounce. Despite knowing that it is a deliverability issue, they still mix hard bounce and soft bounce. When an email fails to reach …

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SMS Marketing vs. Email Marketing

SMS Marketing vs. Email Marketing – Which One Is Better?

Keeping your customers hooked is a challenge. You can connect to your customers on a new level with an effective marketing strategy. Email marketing and SMS marketing both offer unique benefits. When it comes to SMS marketing vs. Email Marketing, it can be tricky to choose the best for your business. Email marketing has been …

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Click to Open Rate (CTOR) – Definition, Meaning & How to Optimize?

Many email marketers devote all of their effort to attempting to persuade recipients to open their messages. The reality is that this is only half of the struggle. How people respond to your call to action is more essential. At this point, measuring the click-to-open rate (CTOR) can be beneficial. It allows you to determine …

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Sales Prospecting for Beginners – A Complete Guide

When it comes to sales and business development, sales prospecting is one of the most crucial aspects. Sales prospecting for beginners can be a challenging task. If you fail in sales prospecting, you can’t even generate revenues. The idea of prospecting is you are looking for an opportunity to make money, but the sales world …

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Email Marketing

How Much Does Email Marketing Cost? – Ultimate Pricing Guide

Exactly 50 years ago, the very first email was sent. Since then, it has completely changed the marketing landscape. Companies began to utilize this latest technology to promote their business and gain brand recognition. Today, email marketing is a $7.5 billion industry worldwide. According to statistics, for every $1 spent on email marketing, businesses usually …

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Data Axle Genie

Data Axle Genie (Formerly SalesGenie) Alternatives: Competitor Overview

Having quality B2B leads is essential for your startup business or scaling up your existing brand. Business leads give you access to competitors or potential clients’ company size, tech specs, revenue, addresses, prospect, etc. Every business needs to correctly identify its strengths and weaknesses. The world is fast-changing. You will need to stay relevant to …

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Infofree Alternatives

List of Best Infofree Alternatives: Competitor Overview

Are you starting your business and in need of some quality sales leads? Every business needs solid B2B marketing leads as they are the number one most effective way in bringing in new sources of revenue. Whether you are an entrepreneur or a seasoned business owner looking to expand your reach and business, cold email …

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