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Responsive vs. Non-Responsive Email Marketing

Responsive Vs. Non-Responsive Email Marketing – which is better?

Did you know opens on mobile devices now account for just over 50% of all email opens? It may seem like a minor factor in your marketing efforts, but optimizing the templates for all users is crucial. Now is the time to understand the differences between responsive vs. non-responsive email marketing to make the best …

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Direct mail vs. email marketing

Direct Mail vs. Email Marketing – Which Drives Better Results?

Competition in every industry is becoming tougher with each passing day. Companies are trying hard to get seen and acquire customers. Modern marketing is all about finding the best channel for a maximum number of conversions effortlessly. The battle of direct mail vs. email marketing has been out for years. In today’s digital world, everyone …

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Email marketing vs. social media

Email Marketing vs. Social Media – Who Is the Winner?

Should I invest in email marketing or social media marketing? Which one is more crucial for higher ROI? Is email marketing so twenty years ago? Does the invention of social media has changed how digital marketing works? These are some questions people often ask when it comes to email marketing vs. social media: With so …

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Hard bounce vs. soft bounce

Hard Bounce vs. Soft Bounce – What’s the difference?

Marketing professionals sending out their first email marketing campaign are often surprised by how much they need to know. Do you know what the most troublesome term is? Hard bounce vs. soft bounce. Despite knowing that it is a deliverability issue, they still mix hard bounce and soft bounce. When an email fails to reach …

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SMS Marketing vs. Email Marketing

SMS Marketing vs. Email Marketing – Which One Is Better?

Keeping your customers hooked is a challenge. You can connect to your customers on a new level with an effective marketing strategy. Email marketing and SMS marketing both offer unique benefits. When it comes to SMS marketing vs. Email Marketing, it can be tricky to choose the best for your business. Email marketing has been …

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Click to Open Rate (CTOR) – Definition, Meaning & How to Optimize?

Many email marketers devote all of their effort to attempting to persuade recipients to open their messages. The reality is that this is only half of the struggle. How people respond to your call to action is more essential. At this point, measuring the click-to-open rate (CTOR) can be beneficial. It allows you to determine …

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Sales Prospecting for Beginners – A Complete Guide

When it comes to sales and business development, sales prospecting is one of the most crucial aspects. Sales prospecting for beginners can be a challenging task. If you fail in sales prospecting, you can’t even generate revenues. The idea of prospecting is you are looking for an opportunity to make money, but the sales world …

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