What is a B2B lead?
A B2B lead is a person who is working for a company and interested in purchasing your products or services for his or her company.
As you may realize, to be able to influence or represent a company to purchase something for it, the person must be in the purchasing or executive position.
Businesses always look for ways to generate B2B leads effectively, and one of the ways is to target the right prospects for maximum results. For example, if you’re selling a service to a company, targeting and reaching out to junior employees wouldn’t be a good choice.
To increase the chance of getting B2B leads, you will need to focus on the right group of people who present the highest chance of becoming your clients.
Who are B2B Leads For Photographers?
Photographers can get more clients who need their photography services by generating excellent B2B leads.
A lot of businesses need qualified photographers for their company events, digital marketing content creation, professional video and photo editing, etc.
People nowadays can take a countless number of photos using their phones, however, for companies, the images or videos must be excellent.
Qualified photographers have the experience, skills and equipment to meet companies’ expectations which are difficult to achieve by non-photographers.
Ways to generate B2B leads for photographers
Generating excellent B2B leads has never been an easy task. However, the reward is sales and growth for your business, therefore, it’s worth putting effort and investment into.
There are several ways to generate leads that you should know about. We’re going to review the most popular lead gen strategies, and their pros & cons so that you can have a general idea of how they work and whether or not they are the ones that your business should try.
1. Use ads to generate B2B leads
Paid ads are, in most cases, the fastest way to generate B2B leads. However, depending on your niche and what you offer, the cost per lead acquisition can be very expensive.
These lead gen ads will make it easy for people to leave their contact information so that they will be contacted later by the advertisers. They do this by delivering a form to your prospects when they’re surfing their news feed and a few other places to entice them to take action.
The information about the ones that completed the lead gen form can be accessed easily anytime by your business, and what you will need to do next is to contact them and try to turn them into clients.
Paid ads pros
- Generate leads fast
- Platforms are making it easier for advertisers to manage and optimize ads.
Paid ads cons
- When you stop the ads, your business will stop getting leads.
2. Use digital marketing tools and cold emailing
There are several tools on the Internet that can help you find prospects and their contact information. The most popular ones are SEMrush, Ahrefs and Hunter.
However, you will need to use them together to generate a list of prospects along with their necessary information for your cold emailing campaigns.
Cold emailing is the process of sending emails to the prospects and trying to turn them into leads. When it comes to cold emailing, it doesn’t mean you will send emails to several dozens of prospects and stop.
It means you will need to send emails to hundreds or thousands of prospects and continue to do so for a long time.
However, it’s not as simple as it may sound, you will need good email marketing knowledge to achieve the desired results.
Digital marketing tools and cold emailing pros
- Can reach many prospects in a short time.
Digital marketing tools and cold emailing cons
- Require the use of several tools which can be challenging for beginners
- Require experience and email marketing knowledge
3. Build a data scraper and use cold emailing
A scraper is a software that is usually used to collect data from Google SERPs and other web pages.
Building your own data scraper will give you the ability to control the types of data that you want. You will also be able to change the way it works however you want, as long as you can pay the development cost.
Building a scraper can be a one-off purchase and the cost of it varies depending on who you’re hiring to build it up. We recommend hiring a qualified freelance developer to cut the cost.
A data scraper doesn’t help you generate leads directly, it only helps you to generate a list of prospects. To turn them into leads, you will need to run cold emailing campaigns.
Data scraper and cold emailing pros
- Can reach a lot of prospects in a short time.
- Control and flexibility over the data collection
Data scraper and cold emailing cons
- Can be expensive.
- Require email marketing knowledge to run cold emailing properly
4. Use a reliable B2B lead database & cold emailing
In the 2nd and 3rd strategies, there’s always a need to generate an excellent prospect list before proceeding with running cold emailing. This task isn’t simple and requires a good amount of time to learn how to use the tools or get the tool ready for use.
If you can find a reliable B2B lead database, you will no longer need to worry about how to generate prospects. Using a reputable B2B lead database is the fastest and most affordable way to generate excellent prospect lists.
There are many data providers on the Internet, and knowing which one is good isn’t as simple as you may think. Most people end up losing a certain amount of money until they know how to pick a good one.
We recommend using a contact database if they provide the followings:
- Free trials
- No credit is required
- Excellent support
- Refund policies
- Discounts for first-time clients
At Limeleads, a leading B2B lead database, we provide all the points above and more. We offer a $79 detailed cold emailing course free of charge and live chat support. We make sure our users will have a risk-free experience with us anytime and anywhere.
If you need anything, do not hesitate to contact us at [email protected] or via our live chat support, we’re happy to help you with anything.
B2B lead database & cold emailing pros
- A fast & simple way to generate leads
- Can reach a lot of prospects fast
- Help target specific prospects easily
B2B lead database & cold emailing cons
- Require some experience and knowledge to run cold emailing campaigns on a large scale
5. SEO & lead magnets
SEO is one of the most, if not the most, sustainable ways to generate leads and sales.
However, to make SEO work for your newly created website/blog, it’s going to take years of hard work and investment. In some niches such as lead generation, SEO, etc, you may not even be able to make it even when you put in the hard work.
This is especially true when you go slowly due to a small budget and you don’t have the expertise in this field of marketing.
Therefore, before you decided to take on SEO seriously, you must do extensive research on your niche and competition.
But when SEO works for you, it’s time to enjoy the consistent traffic, leads and sales it brings. Also, SEO at this stage tends to require lesser time and effort to maintain or develop stronger.
When it comes to generating B2B leads, we strongly recommend creating a good lead magnet. A lead magnet can be a checklist or an eBook that your visitors can download for free in exchange for their contact information.
You can use a form for people to leave their contact information, but it won’t be as effective as a good lead magnet since people love getting useful stuff for free.
A good lead magnet isn’t only used for SEO but also for ads to generate leads more effectively.
SEO & lead magnets pros
- A sustainable way to generate leads when working
- The conversion rate is high
SEO & lead magnets cons
- It’s very challenging if you’ve just started & there’s no guarantee it will work.
6. Social media lead gen
Utilizing social media to generate B2B leads is a manual process, therefore, it takes a lot of time and effort. However, once working, it usually produces high-quality leads.
Leads obtained this way are also your friends on social media, the better the relationship is, the higher chance the person will buy something from you.
This strategy is usually employed by businesses that sell high-value items or services such as jewelry.
We analyzed some of the best tactics for social media lead gen here, let’s have a look!
Social media lead gen pros
- High-quality leads suitable for selling high-value items or services.
- Low cost.
Social media lead gen cons
- As a manual process, it takes a lot of time and effort to build relationships.