Greyson Fullbright

Click to Open Rate (CTOR) – Definition, Meaning & How to Optimize?

Many email marketers devote all of their effort to attempting to persuade recipients to open their messages. The reality is that this is only half of the struggle. How people respond to your call to action is more essential. At this point, measuring the click-to-open rate (CTOR) can be beneficial. It allows you to determine …

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Email Marketing

How Much Does Email Marketing Cost? – Ultimate Pricing Guide

Exactly 50 years ago, the very first email was sent. Since then, it has completely changed the marketing landscape. Companies began to utilize this latest technology to promote their business and gain brand recognition. Today, email marketing is a $7.5 billion industry worldwide. According to statistics, for every $1 spent on email marketing, businesses usually …

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Data Axle Genie

Data Axle Genie (Formerly SalesGenie) Alternatives: Competitor Overview

Having quality B2B leads is essential for your startup business or scaling up your existing brand. Business leads give you access to competitors or potential clients’ company size, tech specs, revenue, addresses, prospect, etc. Every business needs to correctly identify its strengths and weaknesses. The world is fast-changing. You will need to stay relevant to …

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Infofree Alternatives

List of Best Infofree Alternatives: Competitor Overview

Are you starting your business and in need of some quality sales leads? Every business needs solid B2B marketing leads as they are the number one most effective way in bringing in new sources of revenue. Whether you are an entrepreneur or a seasoned business owner looking to expand your reach and business, cold email …

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Hoovers Alternatives

List of D & B Hoovers Alternatives & Competitor Overview

D & B Hoovers is an impressive B2B sales and marketing tool. It can assist with everything from finding and nurturing leads to boosting sales. Started by Gary Hoover and Patrick Spain in 1990, D & B Hoovers provides information on companies and sectors through its platform, Hoovers. However, customer reviews say that the Hoovers …

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Email Marketing

What Step Would an Advertiser Take to Target a List of Email Addresses?

Running a business is so much more than just the products or services you offer. Advertising is a huge part. And it is inseparable from daily operations. There will not be a business if no one knows about your brand. If you are just getting started, it’s easy to feel lost. It would be perfect …

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Inbound email marketing

What Does it Mean to Create an Inbound Email Marketing Strategy? – Explained

There are two types of marketing strategies, outbound and inbound. Outbound marketing strategy aims at spreading your brand to as many people as possible, regardless of their interests and backgrounds. It aims to throw a net at the general public so more are aware of your existence. An inbound marketing strategy refers to targeting and …

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Inbound email marketing

How Can Email Marketing Fuel Your Overall Inbound Strategy?

The competition is tough for every business. Brands are always looking for the most efficient way to market their services and products. Inbound marketing and outbound marketing strategies are two commonly used marketing strategies. In short, outbound strategies are like screaming out your company name from a rooftop. And hoping to get the attention of …

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