Month: November 2021

Email Marketing

What Step Would an Advertiser Take to Target a List of Email Addresses?

Running a business is so much more than just the products or services you offer. Advertising is a huge part. And it is inseparable from daily operations. There will not be a business if no one knows about your brand. If you are just getting started, it’s easy to feel lost. It would be perfect …

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Inbound email marketing

What Does it Mean to Create an Inbound Email Marketing Strategy? – Explained

There are two types of marketing strategies, outbound and inbound. Outbound marketing strategy aims at spreading your brand to as many people as possible, regardless of their interests and backgrounds. It aims to throw a net at the general public so more are aware of your existence. An inbound marketing strategy refers to targeting and …

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Inbound email marketing

How Can Email Marketing Fuel Your Overall Inbound Strategy?

The competition is tough for every business. Brands are always looking for the most efficient way to market their services and products. Inbound marketing and outbound marketing strategies are two commonly used marketing strategies. In short, outbound strategies are like screaming out your company name from a rooftop. And hoping to get the attention of …

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Social Media Marketing

Why Using Videos in Email Marketing and Social Media is Important Today?

Effective video email marketing increases click rate by 50% and open rate by 19%. Customers are 65% more likely to purchase after seeing a video. The magic of video marketing should not be underestimated. With the rise of TikTok and reels, the world has seen how powerful a single video can be. Social media platforms …

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email marketing

5 Key Reasons Why Brands Are Fully Embracing Email Marketing

Emails are the best method of communication to promote your company and products. Indeed, people are surfing on social media all the time. But there are more email users than all social media platforms combined. It is the fastest way to reach the most amount of audience. Benefits of Email Marketing 1. Email Marketing is …

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