Month: February 2020

5 Must-Have Cold Email Testing Processes

Outbound selling is unpredictable. Outreach channels like cold email are flooded with endless solutions, conversations, bad actors, and everything in between. Even a high-performing outbound sales strategy will degrade as buyers, competitors, and environments evolve. To stay competitive, you need a way to keep your outreach relevant. The solution? Testing. With a repeatable process to …

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13 Steps to Cold Email Deliverability: How to Setup, Warm-Up, & Launch

Hundreds of millions of emails every day never reach their target recipient. In the past, email deliverability was a matter of proper infrastructure setup, watching volume levels, and maintaining a healthy email list to prevent bounces, spam traps, and spam reports. However, today’s challenges are for more complex: modern spam filtering is sophisticated and uses …

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Outbound sales processes operate like machinery cogs

3 Reasons Why Outbound Sales Needs Testing

Advice is everywhere in outbound sales. Gurus, thought leaders, and reps regularly broadcast approaches, trends, or tactics as the next best magic bullet to generate outbound leads and close deals. Cold calling? Just grab a phone list, use the latest script or approach, and call away. Cold emailing? Just get an email list, use the …

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Magnifying glass to help find the right buyers

What is an Ideal Customer/Client Profile for Outbound Sales?

Both unqualified and qualified buyers can enter an outbound sales process. Without a clear understanding of the verticals and personas you contact, you risk losing control over performance and creating inconsistent results. Who you target ultimately creates the success (or failure) of your sales outcomes. The solution is clarity: Target specific types of buyers for …

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Feline hunter trapped in a cage surrounded by birds

7 Factors That Limit Your Ability to Personalize Cold Messaging

The more research you can put into each lead, the better your cold emails will perform. However, your personalization strategy is limited by the scale you want to achieve. Every second spent personalizing emails reduces the sales prospecting volume you can deliver. When you’re dealing with a small group of accounts, it’s easy to prioritize …

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